Service Industry Term Paper 2012 SERVICE INDUSTRY 2 Table of Contents 1. INTODUCTION ........................................................................................................................... 3 2. PRODUCTIVITY MEASURES ....................................................................................................... 4 2.1 India: The Growth Imperative .……………………………………………………………………………………….4 2.2 2.3 2.4 2.5 The concept of productivity in service sector…………………………………………………………………
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under each question. (5) The answers need to be returned by email to me at Parameth@buu.ac.th /cc. aceunsw@hotmail.com before 11.50 p.m. on April 18th ‚2011. Essay Questions: 1. Please outline the market planning process (with well clarified component in marketing plan)? Also identify and explain at least 5 frequent mistakes in the planning process? 2. A chilled-food manufacturer (based in Cambodia) is considering expanding its markets into P.R. China and Thailand in coming years. You are
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Value added refers to "extra" feature(s) of an item of interest (product‚ service‚ person etc.) that go beyond the standard expectations and provide something "more" while adding little or nothing to its cost.[citation needed] Value-added features give competitive edges to companies with otherwise more expensive products. | | | | Value-added is used in several ways to indicate an enhancement to a product or an entity. By one definition‚ value-added is the difference between the cost of
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about the Starbucks’ value proposition? What brand image did Starbucks develop during this period? Factors: • Environment/atmosphere • Quality of the product • Customer Service • Employee satisfaction • Specific demographic targeting • An almost untapped market Value Proposition: • The customer (and customer service) above all else. • Coffee drinking as an experience • ‘Coffee culture’ • Emotional benefits of drinking coffee Brand Image: • Customer-centric 2. Why have
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followed by Carrefour and Wal-Mart; the company is also the second-largest with respect to its annual profits and is followed by Wal-Mart in ranking. Tesco own its stores in approximately 14 countries spread across Europe‚ Asia‚ and North America. It is also the market leader in grocery markets in Malaysia‚ United Kingdom having a market share of approximately 30%‚ Thailand and the Republic of Ireland (Tesco‚ 2012). It was in 1919 that Jack Cohen had founded the company in the form of a group of market
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Being a customer‚ I do have a love and hate relationship with today’s marketers. It seems that in today’s market‚ in has become a must and a common culture that marketers take up various roles in the company and they are to treat their customers like goddess. They are supposed to be very customer-oriented. Customers are always right and marketers are to go all out to meet and satisfy their needs and wants. At times‚ they are supposed to take up the role to create customers’ needs by crafting out
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Why is it important for marketers to ‘delight ‘ their customers? As a customer‚ today‚ who unconsciously receives abundant information of a product before s/he buys it. From then on‚ s/he will be sent email questionnaires，discount information and coupons regularly，and sometimes a call from the company inquiry s/he about the product. If s/he joins the member of the brand‚ it will send s/he birthday or holiday gift. Companies plan this series of serves to delight their costumers not only to satisfy
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StarBucks Cofee: Starbucks coffee successfully changed the perceived value for a coffee and people agreed to pay a higher cost for the same coffee they get in other places. Some of the benefits customers get at startbucs coffee are Wide range of variety Mix and match of the different flavours Custom flavor of the coffee Store ambiance and customer service range of related product Free internet service for the customers Comfortable seating and cozy ambiance Most importantly the availability
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How (Un)ethical Are You? Most of people believe that they are ethical and unbiased. They imagine they’re good decision makers‚ able to objectively size up a job candidate or a venture deal and reach a fair and rational conclusion that’s in their‚ and their organization’s‚ best interests. But more than two decades of research confirms that‚ in reality‚ most of them fall woefully short of our inflated self-perception. This article explores four related sources of unintentional unethical decision
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Kafka’s Cautionary Balance Between Loyalty and Total Devotion Typically‚ loyalty is seen as a worthy quality to have; everyone wants to have loyal spouses and friends‚ and betrayal is usually not an ideal situation. However‚ total devotion is much more extreme than this‚ and is detrimental to oneself. Kafka reveals that while loyalty is not necessarily a negative thing‚ total devotion is what ultimately causes the sacrifice of one’s own purpose. Loyalty to one’s family is perhaps one of
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