The Use of Michael Porter’s Generic Strategies in the Romanian Hotel Industry Ovidiu N. Bordean‚ Anca I. Borza‚ Răzvan L. Nistor and Cătălina S. Mitra‚ Abstract— Porter’s generic strategies remain one of the most widely accepted typology of strategic options for businesses. Using a survey a sample of 69 hotel managers from the Nord-West part of Romania was questioned about their current strategic practices. A factor analysis revealed that hotels are pursuing only two strategies that can
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Dear Sir or Madam‚ I am hereby applying for entrance to Business Studies Graduate Certificate program at the Zurich Business School which is an integral party of International University of Switzerland for the 2013/2014 year. First of all I would like to present some background about myself. My name is Maria Fedorova‚ currently living in Moscow‚ Russia‚ originally from Yerevan‚ Armenia. After completing the Specialist (equals to Bachelor) in Sociology Programme at Lomonosov Moscow State University
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CHAPTER 16 Corporate Strategy and Foreign Direct Investment EASY (definitional) 16.1 Which of the following is likely to be a major long‑run competitive advantage of a U.S. multinational? a) a decline in the real value of the U.S. dollar b) access to low‑cost foreign raw materials c) its ability to quickly adapt its products and technology in line with changing market conditions d) offshore banking facilities located in the Gulf of Mexico Ans: c Section: Product and factor market imperfections
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a verb synonymous with Internet search (“Google me. I’m a pretty big deal.”). A behind the scenes look at the corporate culture driving this company will reveal how Google has managed to gain such coveted permanence in daily life‚ how it will manage to stay in its place as the top search engine‚ and how it will maintain its relevance in the technology market. One definition of culture from Merriam-Webster Online (2010) is “the set of shared attitudes‚ values‚ goals‚ and practices that characterizes
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Kong Island‚ Kowloon and the New Territories in Hong Kong. MTR in order to providing reliability service to customer‚ they has different quality management system to ensure that the service can maintain highly stability. The MTR is created Integrated Management System (IMS) for achieving and maintaining an effective level of control in railway safety‚ safety and health‚ environmental management and quality management which all section achieve OHSAS 18001‚ ISO 9001 and ISO 14001 requirements. In environmental
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Corporate-level strategy : Corporate-level strategy Diversification The Coca-Cola produced new RTD (Ready-To-Drink) coffee with Italy-based café. International expansion Their products are launched in more than 200 countries. Three levels of plan : Three levels of plan The corporate-level plan …How to manage their affiliates The business-level plan …To make a connection to restaurants etc The functional-level plan …How to advertise their products Structure : Structure Coca-cola company’s
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performance is generally determined by three factors 1. Motivation- The desire to do the job 2. Ability- The capability to do the job 3. Work environment- Tools‚ materials‚ information‚ etc b. Historical Perspectives on Motivation i. Traditional Approach 1. Use of an incentive pay system 2. Managers know more about the jobs being performed 3. Economic gain is everyone’s primary motivation 4. Work is inherently unpleasant for most ii. Human Relations Approach 1. Emphasis on social role in the workplace 2. Assumes
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Evaluating the Cola Cultures An organization’s culture is its personality. Organizational culture serves several functions: it gives members an organizational identity‚ facilitates collective commitment‚ promotes social system stability‚ and shapes behavior by helping members understand and make sense of their surroundings. The initial culture of any organization is shaped by its founder(s). Over time the original culture is embedded as created by the founder(s) or is modified to match environmental
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Question No.3. Critique Starbucks overall corporate strategy. Answer: Starbucks main strategy is to expand the store globally. And it is also maintaining some tactics to achieve the main target. But beside this Starbucks are incurring losses for mismatch between their corporate strategies and the customer’s expectations. Those are described below: * Starbucks is trying to open stores in many states of United States but still eight states in the United States are with no Starbucks stores
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How the Law Limits Academic Freedom Outline * Definition of academic freedom * Academic freedom protections * The United Nations Committee on Economic‚ Social‚ and Cultural Rights * Individual academic freedom complexities * Unions * Higher learning institutions How the Law Limits Academic Freedom Academic freedom deals with concern that faculty members’ freedom of inquiry is extremely important as far as academics are concerned. Academic principles are vital and educators
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