EBAY SWOT ANALYSIS STRENGHTS | * Leading global brand for online auctions the brand name is more and more recognized around the world (brand recognition). EBay is expanding its international presence. Consequence : growth of profit * Ability to attract buyers * Volume of transactions * Selection of goods * Customer service and security * PayPal: PayPal has helped eBay to increase satisfaction among customers thanks to the services it offers. The share of PayPal in eBay’s turnover
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there’s a threat of new entrants (because of the low entry barriers and the market is full of competitors)‚ substitute products or services (many of the items on eBay are not purely exclusive to the site and other sites use similar ways to do their business)‚ supplier power (there is a limitless number of suppliers for eBay‚ and much revenue comes from suppliers’ own revenue)‚ buyer power (each item can be listed on eBay where a limitless number of buyers use the site‚ and choose whether to use the
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Yes‚ there is an auction website that is combatant to eBay. The web site uBid.com is just that‚ a formidable contender. These two auction based websites are leaders in the world in the effect of bid vending. The function of the websites are comparable‚ yet distinguish themselves accordingly to give themselves a branded feeling. The feel of the site is crucial to its success overall. So much can be said regarding comfortable site navigation and user friendliness. And because of the convenience
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Mushtaq Luqmani Article: How to Market in a Downturn by Quelch and Jocz This article focuses on how companies should market in a downturn. The authors suggest that for tailoring a company’s marketing strategies to consumer’s recession psychology they need to asses opportunities‚ plan for the long term and balance their communication budget in order to get the biggest returns from their marketing budgets. Moreover‚ the authors indicate in the article that to market in this downturn‚ firms must
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CRISIS SPOTLIGHT How to Market in a Downturn by John A. Quelch and Katherine E. Jocz • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 How to Market in a Downturn 12 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Reprint R0904D FINANCIAL CRISIS SPOTLIGHT How to Market in a Downturn
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band watch which just simple tells time and dates. Will buy new watches when his watches are broken or lost. 3. Owns only 1 watch. doesn’t really wear watch often. wears it like 2 times/week. He also prefer analog watches. Seeks for a watch that can connect to his phone‚ send text‚ take pictures‚ answer mail‚ make phone call and analog display. 4. He has only 1 black Movado watch. he like simple black watches because they are easy to match with any outfits.and that analog watches look more
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EXECUTIVE SUMMARY OBJECTIVE OF STUDY SCOPE OF STUDY CHAPTER 2: - COMPANY PROFILE CAR MODELS OVERVIEW CORPORATE DATA GUIDING PRINCIPLES PERCEPTS BOARD OF DIRECTORS LOCATION MANUFACTURING SUBSIDIARIES & AFFILIATES GROWTH MARKET SHARE COMPETITORS CHAPTER 3: - MARKETING STRATEGIES PRODUCTS PRICE CUSTOMER SATISFACTION CHAPTER 4: - RESEARCH METHODOLOGY TYPE OF DATA SAMPLE SIZE AND AREAS COVERED STATISTICAL AND PRESENTATION TOOLS USED
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Question1(a) Factors to consider when deciding on the segments to serve as a market * Population The density of the people in a given place is a very important aspect to consider when segmenting a market . A densely populated area is usually preferred as a destiny to market the product. * Consumer behaviour How a consumer perceives when purchasing or deciding to purchase a product is very vital. * Social class Different consumers have different classes .in this case a seller should consider
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slowly‚ because ebay does not have their own logistics system as Wal-mart. They must rely on ups or some other delivery company to send the products. Questions: 1 Dose ebay’s current logistics system has effect on the daily business? 2 what is the difference between ebay’s logistics and wal-mart’s logistics? 3 How to improve the whole logistics system? Do you have the experience on waiting too long time for just one order which from very nearby of your location? Sometime the products can arrived at
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Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy. As we know‚ eBay’s China expansion strategy can be considered as failure‚ despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very
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