CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
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Inflationary gaps When aggregate demand exceeds an economy’s productive potential there is an inflationary gap. We tend to see rising inflation and a worsening trade situation at these times. This situation occurs when the economy has been growing for some time leading to a build up of inflationary pressure as demand rises. In the late 1980s there was a cyclical boom in the economy that led to a large inflationary gap. Consumer demand increased by over 7.5% in real terms during 1988 and the economy
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realized that most of their business was troubleshooting for advertising firms and they decided that wasn’t what they wanted to do. In 1964‚ they were working on an exhibition in Milan with Theo Crosby and they decided to all join forces because more often than not‚ if someone “needed a letterhead” then they also had some kind of environment that would need work. (Pentagram) Bob Gill left the company in 1964 because he asked Crosby how long it would take to build a building and thought it would take too
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delivery of exemplary customer service. Answer Engaged in a conversation with a passenger who was buying a single ticket on board I found out that he returns within a month so I advised him that is cheaper to buy a return. He din’t buy only the return‚ he was so happy with the idea of saving money so that when I told him that he could save even more money by purchasing a rail card he promised he will do so. 3.Provide an example when you have had competing demands on your time and how you went about
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Satisfaction can lead to Customer Satisfaction and Improved Financial Performance There is a direct link between employee satisfaction and both Customer Satisfaction and Improved Financial Performance. As report by Leader Values‚ illustrates this relationship. (Written by Josh Greenberg‚ President of AlphaMeasure‚ Inc. 2004. Link: http://www.leader-values.com/Content/detail.asp?ContentDetailID=950) Researchers have undertaken numerous studies to look at the connection between customer and employee
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Customer orientation. The retailer should verify the characteristics and needs of its targeted consumer and endeavors to please the needs to the highest (Bermann and Evan‚ 2012). As noted by Scheer and Loos (2002)‚ to categorize the customer-oriented spectrum’s services and products‚ it is essential to identify appropriate parameters. An appropriate parameter as guideline is the degree of individuality whereby it illustrates the output of orientation of a customer’s individual need based on his
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of adding the representation as a term to the contract. If the representation is found to be a term then the normal remedies for breach of contract apply. Criteria for Misrepresentation Misrepresentation is one of several vitiating factors that can affect the validity of a contract. A misrepresentation occurs when one party makes a false statement‚ inducing another party to contract. For an action to be successful‚ some criteria must
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STIE IT&B CAMPUS “How Facebook Can Get Income And Users Also Get Profit” (Research Methodology) Assignment 1 Name : William Wardhana Kasim ID : 1002041 Class : Square Enix Submission Date : 21st January 2013 Lecturer : Sir Robin Lho Facebook is the one of many social network that used to connecting people around the world. Facebook make our account free by using our email
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1. What strategies would you recommend to current CEO Mike Duke? 2. How can Wal-Mart benefit from Internet retailing? “The internet has interesting aspects and will definitely serve a growing market throughout the 21st Century.” (David‚ P. 69) Wal-Mart.com allows customers easy and convenient access to Wal-Mart’s millions of products without leaving their homes; 24 hours a day‚ 7 days a week and 365 days a year; in turn will boost sales because Wal-Mart.com is able to display all
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|[Marketing plan] | |ENTRESOL CONSULTANCY FIRM‚ LLP | Marketing Plan Entresol consultancy firm provides a whole range of business services to all sort of business at a single platform depending on their particular business needs. Initially we will be operating
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