Explain how the ‘Ansoff matrix’ can be applied to help develop strategic marketing options for an enterprise. What other analytical tools and techniques can be employed to develop alternative marketing strategies? Table of contents 1. Introduction 2. The Ansoff Matrix 3. Market Penetration 4. Product Development 5. Market Development 6. Diversification 7. Limitations of the Ansoff matrix 8. Other analytical tools and techniques 9. Conclusion 10. References Introduction
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Can branding principles be applied to religion? 1. Brands are people. People make friends with people when they have things in common‚ want to spend time together‚ and find something special in the relationship. Brands make friends with people in exactly the same way. Brand management is about finding a group of people you can identify with‚ spending time together‚ & becoming committed to each other. The more time you spend with your customers the better. This is sometimes referred to as share
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Chapter 2: Situation Assessment: External environment Situation assessment involves monitoring the environment(external forces)‚ While also examining the company itself(internal) Situation assessment can be divided into internal or external; and further divided into Customers‚ competition‚ context‚ and company External assessment includes analysis of specific industry‚ and understanding of laws of marketing Market definition – basis upon which we measure participation or market share
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punishments that can be executed as commission for acts that defy the law (The free dictionary‚ 2017). The criminal law is in place not only to punish and control the offender but to also offer them a considerable measure of protection through the judicial system of punishment and control. The criminal law provides and distils a feeling and place of safety and well-being whilst providing justice and deterring crime. Within the criminal justice system‚ there are practices in use to identify how an offender
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Reflections and advancements of the Adult Learning Theory and how it can be applied Joshua Thomas 11/30/12 INFT 101 LIBERTY UNIVERSITY Summary In this piece there will be two articles summarized .The main points of both articles will be addressed and presented. In ADULT LEARNING THEORY: APPLICATIONS TO NON-TRADITIONAL COLLEGE STUDENTS (Kenner‚ Cari; Wienerman‚ Jason) Journal of College Reading and Learning;
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International Journal of Applied Services Marketing Perspectives Volume 1‚ Number 1‚ July -September 2012 THE EFFECT OF SEX APPEAL IN ADVERTISEMENTS ON ADOLESCENTS AN ETHICAL QUESTION Dharmesh Motwani1 Khushbu Agarwal2 ABSTRACT “Sex Sells”‚ is a very well known term in the advertising world‚ but now it is a much less powerful technique than before‚ due to the ethical dilemma surrounding it. Sex appeal is one of the most controversial advertising approaches found‚ that is although popular‚ faces
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Conditioning You know that moment when you are just hanging out in the shower‚ doing your thing‚ and you hear the toilet flush? My immediate reaction is to jump out of the water as fast as humanly possible. I have been conditioned by the sound of the flushing toilet to get out of the water because it is fixing to get scalding hot. This is called Classical Conditioning. "Classical conditioning is the learning process in which a neutral stimulus
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Discuss how motivation theories can be applied in your work-place in order to get your work done successfully? Quote with examples to support the answer? Organizations and their managers are understandably concerned about motivation. Every manager and leader should know and work to make sure they keep their employees motivated no matter what place those employees are in their careers. Motivated employees are happy‚ productive and loyal. Motivation is a temporal and dynamic state that should
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Traditionally Classical conditioning is a powerful and widely utilised form of learning best associated with Ivan Pavlov (Mcsweeny‚ 2004). The basic Pavilion model of behaviour proposes‚ learning is largely an associative process and most behaviour is conditioned by reward and punishment. The model discusses the presentation of two or more events defined experimentally through a distinct sequential relationship which occur in complete sequence‚ over a short period of time. This sequence becomes fused
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invariant (fixed by the source); c varies with refractive index of medium λ also depends on medium • Velocity of EM in a medium slows down due to interaction of EM with bound electrons in the matter Electromagnetic Spectrum • Energy of light‚ E = hν = h λ = h c ν • Planck’s constant = 6.63 × 10-34 J s c Spectrum of Electromagnetic Radiation Electromagnetic radiation is light. Different energy of light can interact with different energetics in matter. Radiofrequency (3cm-10m) MHz Microwave
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