Paurav Shukla Marketing Research Download free ebooks at bookboon.com 2 Marketing Research © 2008 Paurav Shukla & Ventus Publishing ApS ISBN 978-87-7681-411-3 Download free ebooks at bookboon.com 3 Contents Marketing Research Contents Preface 10 12 1.1 1.2 1.2.1 1.2.2 1.3 1.3.1 1.4 1.4.1 1.4.2 1.5 1.6 Introduction to marketing research: Scientific research approach and Problem definition Introduction Marketing Research The need for marketing research
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How Shakespeare’s Juliet can be recontextualised The original play by Shakespeare and Zeffirelli and Luhrmann’s interpretation of the play are all different versions of the classical tragic story of Romeo and Juliet. When reading the play or seeing Zeffirelli and Luhrmann’s film we can observe various differences between them. Juliet‚ being one of the dominating characters of this story can be seen to be recontextualised differently through her personality‚ looks and role in society. Juliet’s
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Conflict Hearing the word “conflict” does not always arouse the most positive feelings. It brings uneasiness‚ and‚ in some cases fear. But‚ in literature‚ conflict is a necessary ingredient to a well formed story. The tension and uncertainty of conflict engulfs the reader making them more interested in the outcome. In Alice Munro’s “An Ounce of Cure‚” the teenager struggles in her adolescent life to find her identity‚ in “The Story of an Hour‚” Louise wrestles with her own emotions‚ and finally
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Managers Can Assist Employees with Career Development Managers can assist employees with career development through creating a strategic plan that enhance employees’ capabilities to efficiently carry out work related tasks. Managers can oversee training that leads to effectiveness and high success rates of transfer of training. As a manager with career development as a focus you want to optimize performance and reinforce the employee’s ability to take on broader responsibilities which can ultimately
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“The theory without practical is lame and practical without theory is blind.” Alignment of the Human Resource with the overall strategy of the company is a very big and toughest challenge for the company. Human resource is an important part of any business and managing them is an important task. Our institution has come forward with the opportunity to bridge the gap by imparting modern scientific management principle underlying the concept of the future prospective managers. To the emphasis
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Road Rage Is Worse Today Than Ever Road rage is the collective term that emerged in the early 1990s expressing the aggressive behaviors of drivers . This means that road rage covers all aggressive actions of drivers regardless of nature and extent . Examples of road rage include unsafe changing of lanes ‚ tailgating ‚ swerving in and out of traffic ‚ beating the red light and lack of care for other traffic regulations ‚ speeding in normal or extreme road or weather conditions ‚ and talking
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Love is Like Water‚ We can Fall in it‚ We can Drown in it‚ But we can’t Live Without it Men are born inferior to women. Now I’m Sure there are many men who disagree‚ however it is a scientific fact. Any person born with the ’y’ chromosome is born inferior. The conflicting views of men and women have been questioned and debated for centuries. For many years it is said that the male species are superior to women. It wasn’t until August 18‚ 1940 men deemed women smart enough to vote and have our
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The Relationship Between Money and Happiness In The Great Gatsby Many humans believe money can bring them happiness. They believe this because money can provide material goods‚ which can feed greed and maliciously wanting to be better than others‚ and/or stability. In his novel The Great Gatsby‚ F. Scott Fitzgerald uses the unhappiness portrayed by different characters of different classes to highlight the disconnected relationship between wealth and happiness. Both before and during the novel
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Writing about literature - an essay THE CAN-CAN: WHAT CAN AND WHAT CAN’T? By Huy Phát A popular provocative dance move in the Broadway shows in 1950s has been chosen as the title for this short story “The Can-can” of Vivante about a man having a love affair while his thought was wandering around “somebody doing the can-can”- his wife back home. The can-can therefore does more than just being the title‚ its repeated recurrence in the story recognizes itself as a noteworthy symbol and also contributes
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Why Open Systems Theory?: The open systems approach has been chosen to study the above issues because it has been commended for its potential usefulness in "synthesizing and analyzing complexity" (Simon‚ 1969) in "live" organizations. Comprehension of a system cannot be achieved without a constant study of the forces that impinge upon it (Katz and Kahn‚ 1966). Leavitt‚ Pinfield and Webb (1974) also recommended an open- systems approach for studying contemporary organizations which now exist in a
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