Information is the lifeblood for decision makers. One of the ways‚ firm collect information is through a marketing information system. MIS is a process that first determines what information Marketing Managers need then it gather‚ sort‚ analyses‚ store and distribute relevant and timely marketing information system uses. The MIS system includes four important components. 1. Internal databases 2. Marketing intelligence 3. Marketing research 4. Marketing decision support
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Management System 12 3.2 Enterprise Resource Planning System 13 3.3 Advanced Planning and Scheduling System 14 3.4 Electronic Flight Bag System 15 3.5 Customer Relationship Management System 17 3.6 AirAsia Vista Gadgets 18 4.0 ANALYSIS OF BUSINESS PROCESSES AND THE IS SYSTEMS IMPLEMENTED IN AIRASIA 20 4.1 Booking 20 4.1.1 Travel Agency booking 20 4.1.2 Online booking 21 4.1.3 Mobile reservation 23 4.2 Transactions 24 4.2.1 FXmicropay Pricing E-platform System 25 5
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Chapter: 3 Information Systems‚ Organizations‚ and Strategy LEARNING OBJECTIVES * Identify and describe important features of organizations that managers need to know about in order to build and use information systems successfully. * Evaluate the impact of information systems on organizations. * Demonstrate how Porter’s competitive forces model and the value chain model help businesses use information systems for competitive advantage. * Demonstrate how information systems help businesses
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example the role of information system in modern competitive business environment. There are a few main points for the discussion about the role of information system in modern competitive business environment. First of all‚ In today’s competitive world‚ Information System in business environment acts as goal oriented process. For the second point‚ Information system also acts a big revolutionary change in business environment. Like what we can see nowadays‚ that information system provides the
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different brands are to support each other by synergy value. It helps Maxis Berhad to maintain and develop prepaid businesses while keep on maintaining their growth in postpaid field. Maxis Berhad is the first telecommunication company who build up integrated communication service and launched 4G LTE which is the highest internet speed in Malaysia. Besides that‚ Maxis Berhad is a trendy company that brings in iPhone‚ BlackBerry and Samsung Galaxy to the local market compare to the other telecommunication
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Question 1 : In the 21st century‚ information technology has emerged as the fundamental technology of business. Explain how it has helped business and state examples of real time situation which you have read about of experienced. Decision Support‚ Problem Analysis and Overall Control Business managers often need to make decisions that can affect the business’ fortunes one way or other. For example‚ a company with sales outlets or distributors spread over a wide geographic area might want to
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Introduction Computerization is a control system that manages the process in industrial workplace. It reduces human errors and processing time‚ thus it can boost productivity and results into high quality of product produce. In an information system‚ computerization is concerned about interrelating different but interdependent transactions. This can result in a system with well-integrated processes that can perform much faster and more accurate than a manual system. Enrollment is the process of entering
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appropriate framework or tool? to help the company analyse potential of IT systems to achieve a competitive strategy. 25 marks | IT systems framework tool application and discussionPt 1IT is playing an expanding role in business. IT can help improve business processes‚ managerial decision-making & strengthen their competitive position in an ever-changing marketplace.Pt2STAR organisation need to consider the appropriate IT system that matches the ability and desire of their enterprise at the current
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Information System Briefing Grace Hummel HCS/483 November 19‚ 2012 Professor Tonya Cheek Information System Briefing Unstructured decision-making process that cannot be described fully before the decision is made. Strategic planning requires judgment‚ expertise of organizational members‚ board of directors and committees. DDS (decision support systems) are to help improve decision-making work balance of judgments and analysis; MIS (management information systems)‚ which is gathering and processing
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Information System in Organization This topic might be complicated for the one who have not experience any real functioning information system in organization. For this topic‚ various information systems in organization will be described. Learning Objectives Describe and categorize of information system then utilize the organization Evaluate the role played by system serving the various levels of management Describe different types of decisions and decision-making in organization Assess how
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