QUESTION: WHEN SHOULD MARKETERS USE GENERATIONAL MARKETING AND TAILORED PROGRAMMES TO EACH AGE COHORT? WHEN IS THIS NOT A GOOD IDEA? Generational marketing is the practice of appealing to the unique needs of individuals within more than one specific generational group‚ with a generation being a group of individuals born and living about the same time. Not every generation is alike‚ nor should they be treated by marketers in the same way. Multi-generational marketing is the practice of appealing
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How to Raise Leaders at Every Level to Achieve Extraordinary Results? Alaa Ahmed MBA Candidate Introduction Leadership is an important concept in every sector‚ in family‚ school‚ organization‚ company‚ and in every community. The secret behind the success of any organization is its leadership. Academic analysis has given us more than 850 definitions of leadership (bennis‚ 1997). All of them have the same factors but in different formulations. After I read many of these definitions‚ I saw
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How to use a cell phone effectively Nowadays‚ we can’t live without our cell phones; it’s an essential part of our lives. Most of us can hardly imagine how to live without it. There are all sorts of mobile phones available which could bring everything into our hands. However‚ if you want to use it effectively you must follow some steps. All you need is to buy a useful cell phone‚ access your internet and stay up to date. First‚ you need to buy a cell phone‚ a popular one. It should include Internet
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material you use from all sources and acknowledge your sources in the body of your paper each time you use a fact‚ a conclusion‚ an idea or a finding from someone ’s work. This establishes the authority of your work and acknowledges the researchers and writers you have drawn upon in your paper. It is necessary to cite your sources each time you: • reproduce an author ’s exact words (quote)‚ that is‚ copy word for word directly from a text. A page number must be given. • use your own wording
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Ptolemy was termed a great man in his time as he could answer questions through the stars. He had a strong belief in science‚ mathematics‚ and astronomy as he believed they could answer any question you could possibly ask for. He told the people of Greece his findings on the stars and his theory. Some of his theories explained that the Earth is the center of the universe and he told of his lunar theory. He had numerous evidence to back up his theories so they seemed realistic. Ptolemy amazed the
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Best Use of Propaganda Propaganda is used in almost every situation. Internet users are always bombarded with propaganda ads online and couch potatoes have seen the hundreds of propaganda aired on T.V. The use of propaganda is to convince anyone from seeing it to believe in a specific idea. That goal is the hardest key role of propaganda especially when trying to convince as many people as possible. There are many people who had their own ways of using propaganda. Such as Martin Luther King Junior
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Propaganda‚ the Psychological war Weapon The word propaganda is often used in a negative sense‚ especially for politicians who make false claims to get elected or spread rumors to get their way. In fact‚ any campaign that is used to persuade can be called propaganda. War is a state of armed conflict between societies. It is generally characterized as extreme aggression‚ destruction‚ and usually high mortality. Adolf Hitler combined these two terms into one‚ and strategically did so in the psychological
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especially in careers and activities. A career that uses trigonometry is oceanography. I chose an oceanographer because I love aquatic life‚ and I didn’t wasn’t exactly sure how trigonometry was associated with oceanography. Astronomy is another common activity that uses trigonometry. I chose astronomy because I am very interested in space‚ and how astronomy is also interconnected with trigonometry. Oceanographers use trigonometry every day at work. They use trigonometry for calculating the intensity and
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How does Stevenson use the concept of duality in his Jekyll and Hyde novella? In my essay I will conduct a detailed analysis‚ on how he displays a concept of duality that Dr.jeykll and Mr.Hyde battle in a conflict of good and evil in the vast double psychological character‚ also how the suspense will attract the reader with mindboggling suspense. This key element is vital in keeping the reader hocked to the novella. Robert Louis Stevenson incorporated the ideology of duality in the book as a main
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MOTIVATION THEORIES: Goal Setting Theory: In the late 1960s‚ Edwin Locke proposed that intentions to work toward a goad are a major source of work motivation. That is‚ goals tel an employee what needs to be done and how much effort will need to be made. Specific hard goals produce a higher level of output than does the generalized goal of "do your best". Why? The specificity of the goal itself seems to act as an internal stimulus. For instance‚ when a trucker commits to making 12 round trips
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