Task 2 2.1 Contemporary changes that occur within the macro and microenvironment heavily influence marketing decisions.Using the case study illustrade this. The term micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. In other words‚ these are elements that can be manipulated‚ or used to glean information‚ in order to provide fuller satisfaction to the company’s customers
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GROUP 2 TOPIC: DECISION MAKING IN BUSINESS GROUP MEMBERS • KEN-ALBERT ORWA - 069265 • BRENDA MWENDWA MURURU-070997 • FAITH KANJA-068730 • SYLVIA NDUATI-071688 • SAMUEL GITHAIGA-069347 • ROBERT GICHUHI-070903 • JAMES MAINA-070880 DECISION MAKING PROCESS IN BUSINESS Introduction Decision Making refers to a conscious‚ intellectual activity involving judgment‚ evaluation and selection from
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The Marketing Environment: – Apple’s iPhone 5 Executive Summary This report will analyse and describe the significant elements in the marketing environment that affect Apple’s iPhone 5 directly and indirectly. This report will outline the importance of these elements in the success of a business and will then conclude whether or not Apple’s iPhone 5 will successfully launch in the UK after looking at evidence from journals‚ textbooks and webpages. Contents List: 1. Introduction..............
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Comments Topic: How culture affects economic growth. TS1: The first aspect of culture that affects the economy is people’s way of life. TS2: People’s values can also influence a country’s economy. Thesis: Economy can be affected both in positive and negative way depending upon the culture of each country. TS1: Culture is the thing to define the way of living of people in each country. SP1.1: Economy can be affected by people way of living. (eg. How people consume things and services
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Resource Use Define the economic problem. Explain how individual consumers‚ business firms and the government are all faced with the economic problem. Identify the different economic factors that influence how each group seeks to address this problem. The economic problem occurs because of the fact that the supply of resources used to produce goods and services are limited or finite but there is an infinite amount of demands and wants of individuals. In other words‚ the economic problem is consequence
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How cultural environment impacts the marketing Culture Culture as described by Herks‚ M. cited by Rai University (n.d) “culture may be viewed as the sum total of man’s knowledge‚ beliefs‚ arts‚ morals‚ loves‚ customs and any other capabilities and habits acquired by man as a member of society”. It is the totality way of life for a man. The other definition by Hofstede (1980) cited by Jones‚ D. & McCarthy‚ J. (2004) states that “culture as the collective programming of the mind which distinguished
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The Impact of Demographic Changes on Higher Education Summary of Conference Discussions July 27–28‚ 2005 Philadelphia‚ Pennsylvania a © 2005 The College Board. All rights reserved. College Board‚ SAT‚ and the acorn logo are registered trademarks of the College Board. Connect to college success is a trademark owned by the College Board. All other products and services may be trademarks of their respective owners. Visit the College Board on the Web: www.collegeboard.com b Contents Introduction
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International Marketing 560 Economic Environment of Singapore Laura L. Erwin-Hall October 12‚ 2007 "Home to some 4.48 million people (based on the last census in 2005 reported in 2006)‚ Singapore is the fourth most densely populated country in the world and has one of the highest per capita gross domestic products in the world."1 The employment rate is 2.40 million (June 2006)‚ with unemployment at an all-time low at only 2.5 percent. The labor force consists of mainly manufacturing
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Evaluate the impact of changes in the economic environment on a selected business – D1 After various changes to the economic tax and interest rate‚ CPHP have conducted and compiled research into current public spending. The results show that there has been a dramatic reduction in the level of public spending in the UK. The changes in economic environment will affect a business‚ the profit of the business will be affected because its affect the price and income of a business‚ which are the main
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ECONOMIC ENVIRONMENT OF INDIA Section – A I. Economic Environment : Meaning‚ Factors affecting Economic Environment‚ Basic Features of Indian Economy‚ India in World Economy. Economic Policies : Agriculture Policy‚ Industrial Policy‚ Commercial Policy & Fiscal Policy. Economic Planning : Meaning‚ Importance‚ Objectives & Techniques of Planning. II. III. Section – B I. Significance of Agriculture in Indian Economy and New Agriculture Strategy. Agriculture Finance (specially Kisan Credit Card)‚
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