JORIND 9(2) December‚ 2011. ISSN 1596 – 8308. www.transcampus.org.‚ www.ajol.info/journals/jorind CONSUMERISM IN NIGERIA Dr. Anthony .A. Ijewere (senior lecturer) Department of Business Administration‚ University of Benin‚ Benin City‚ Edo State and Stephen .O Obeki Abstract With high corn petition in the business world‚ manufacturers‚ marketers and service providers have been known to engage in several unethical‚ exploitative and misleading practices in their attempts to bedt competition‚ make
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Consumerism is a social and economic order that encourages the purchase of goods and services in ever-greater amounts. The term is often associated with criticisms of consumption starting with Thorstein Veblen. Veblen’s subject of examination‚ the newly emergent middle class arising at the turn of the twentieth century‚ comes to full fruition by the end of the twentieth century through the process of globalization.[1] Sometimes‚ the term "consumerism" is also used to refer to the consumerists movement
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a class on Human Geography. It had given me a new perspective on spatial awareness‚ but one topic clearly stuck to my mind: consumerism. We live in a society today where material possessions are the markers of prosperity. Consumer goods circulate our global markets and play a vital role in our capitalistic economy. Through Human Geography‚ I was able to see how consumerism governs almost every aspect of our daily lives such as the clothes we wear‚ the food we eat and the activities we do for fun
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Consumerism‚ Environmentalism‚ and Marketing Consumerism is the equation of happiness with consumption in the purchase of material possessions (Cross‚ 2000). In economics‚ consumerism is the free choice of consumers‚ which dictates economic structure of society. Consumerism is an international phenomenon. Consumerism also includes the promotion of consumer rights and protection. Changing fashion and planned obsolescence benefit the producer. Twentieth century consumerism shifted
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Consumerism: Affecting Families Living in Poverty in the United States Katelynn O’Brien University of Phoenix COM/220 Research Writing May 26th‚ 2013 Outline I. Introduction of consumerism and brief explanation of its impact to the society II. Consumerism; definition and deep explanation of its impact to the world economies III. Advantages of consumerism A. Economic developments B. Growth and developments of companies C. Production of quality by companies D. Increase in
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Saleshni Chandra Ms. Ina Gard English 1A 09-24-14 Effects of Consumerism on Economy. Consumerism is becoming the hallmark of most world economies. In the West‚ it is a common phenomenon‚ but now even developing countries in the world are resorting to it. It has become a latest trend not in young generation but also in adulthood. Consumerism is defined in many ways; some say it refers to the consumption of goods at a higher rate‚ whereas some say it’s a major crisis that world faces today
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the companies. To tackle this problem the companies had to resort to aggressive marketing strategies. Companies knew that materialism is considered very important in a market like India because all people want physical possession of the products that they buy. So they resorted to unethical marketing. Yet they are successful in their businesses. Making profit at the expense of consumers is called as unethical marketing. But certain enactments like Consumer Protection Act 1986‚ Competition Act 2002
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MASA 18/07/2010 Nowadays‚ consumerism plays a more and more important role than ever before in almost every society. It is probably impossible for people to enjoy them daily life more wonderful than now if people live without consuming. At the same time‚ consumerism dose creates many advantages and disadvantages for both businesses and individuals. On one hand‚ many positive aspects have been brought out by large number of consumerism. Individually‚ normal consumption enriches people daily life
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Consumerism in Our Society: Balancing the Equation Consumerism is the introduction of the unnecessary consumption of goods that aren’t needed. Advertising is leading us to purchases of highly replaceable products that are unnecessary‚ perishable with the only purpose of continuing the mass production of goods within an industry. However‚ it is important to address that consumerism is necessary because we have real necessities to survive. As an example‚ food and clothing. Consumerism is a form of
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Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore contribute to
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