1. How might the reward program described in case exhibit 5 affect the movie and event –going behavior of major market segments? At retail‚ what is the average value of each reward structure for customer’s dollars spent – 5 %‚ 10%‚ 15% or 20%? Which reward structure would you choose? Why? (For the sake of simplicity‚ ignore the one-time fees and rewards)? The reward programs as depicted in exhibit 5 are evaluated as below in terms of retail value they offer to customers of Cineplex entertainment
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With the rapid growth of technology one many wonder how it is affecting culture and if it is good or bad. In American culture today‚ I see it in both lights. With more and more robots being produced‚ people are starting to be replaced and are consequently losing their jobs. Even a simple production line for making a car is not necessary for human labor anymore. The sense of products being “hand made” is a rare commodity these days. Culturally‚ it effects people by losing their channel of income
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According to Saddam Hussein “The United States reaps the thorns its rulers have planted in the world.” Reason for Listening: The Persian Gulf war otherwise known as desert storm has shaped American influence and popularity around the world but also created continuing instability. The Persian Gulf war created chaos in the region for the benefit of the oil hungry countries in the world. First Main Point Warming cold war tensions left the door open for the United States involvement into the long lasting
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Despite its dark definitions‚ slavery was an essential ingredient in the creation of a strong economy for Antebellum period America. Slavery was the factor that shaped the lives of all people white or black‚ in that it determined; where they worked and how they lived. With such a strong hold on society‚ it was no wonder that slavery had a major role in the development of American economy. From the beginning of the 1800s towards the beginning of the Civil War the population of slaves in America grew from around 700
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There are many warriors in the Greek culture. Some are real humans and others are of the Gods and Goddesses. One of the most known and skilled warriors was Achilles‚ he was the hero of The Battle of Troy. Achilles was the most feared warrior of them all killing everyone of his enemies with no mercy. He was fast and swift and graceful with his movement‚ smooth and quick thrusts with his swords‚ every soldier was afraid of him. Achilles‚ son of Peleus‚ the king of the Myrmidons and
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The American Revolution was a phenomenon that shaped America through devious battles‚ hardships‚ land loss‚ and the start of advanced rights forming. France has always stayed loyal to the Americans‚ as well as provided proper protection during the Revolutionary War. Though the French were not obligated to help these colonies‚ rather they used this opportunity to benefit themselves. They expanded their international relations with countries across the ocean‚ creating lasting bonds through treaties
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Ancient Greeks thought themselves as “one people.” Greek people had the same religion‚ language and culture. Young men and women from the Greek city states were sent compete in the Olympic Games. Ancient Greek was divided into several independent city states (Polis). Even though Greeks thought themselves as one people‚ politically they defended their independence from each other. Relation between Greeks and Phoenicians increased during ninth century B.C.E. Geeks adopted the Phoenicians alphabets
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An advertiser’s main goal is to make money by any means necessary. Therefore‚ it is no surprise that advertisements in the media today are preying upon young women’s insecurities and producing more and more advertisements that show how sex sells in the media. Throughout virtually any magazine or image in the media‚ a reader will find more women than men shown in the advertisements. Some of these advertisements include women interacting with men in a sexual manner‚ women wearing the slightest bit
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American Culture vs. Philippine Culture The culture of the United States of America has some similarities and differences to that of the Philippines. One of the government similarities is that both countries are led by an elected president. Considering the fact that the Philippines was once a U.S. Commonwealth‚ the American culture began having a relative influence on the Philippines; furthermore‚ the frequent use of the English language in the Philippines is due to the American culture influence
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Music. How has music shaped my identity? To begin with‚ music plays an important role in shaping one’s identity. Without it‚ one would not be a whole person. Music has helped several people shape their personality and has made them take control of the person they want to become. In the present day‚ music has played a major role in influencing our society and culture. Music has become difficult to escape from because we are not only exposed to music via the radio‚ but also tapes‚ CD’s‚ television
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