11/10/13 Mountain Man Brewing Company Case Study Table of Contents What is the current situation? 2 What has made MMBC successful & distinguishes it? 2 What enabled MMBC to create such a strong brand? 3 What has caused MMBC’s decline in spite of its strong brand? 3 Should MMBC introduce a light beer? 4 Is MM Light financially feasible for MMBC? 5 Break-Even Point (BEP) Analysis 6 MM Lager Cannibalization 6 MM Light Marketing Strategies 7 Exhibit 1 – SWOT Analysis 9 Exhibit 2 – Financial
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Profit ________________ Decentralized system Profit ________________ 2. How many weeks did you need to achieve the above results? Number of weeks _________________________ 3. How many times you run the game before obtaining the above results’ Game rounds _____________________________ 3. Did you adopt a specific inventory policy or strategy to achieve the highest profits in both systems centralized and decentralized? 4. Did you change some initial option about inventory policy to obtain these results
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1. BUD - DRINKABILITY Target audience: The advertising is aimed at young or mid-aged male consumers. The two major characters are both young men‚ and they talked about beer-drinking occasions themed with young people‚ such as parties‚ golf course‚ and pubs for cowboys. Consumer insight: The commercial tries to deliver the message that Bud light is good for every occasion‚ hinting that the consumer motivations be affiliation‚ i.e.‚ friendly‚ sociable and wanting to fit in. Strategic message:
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Vol. 10‚ No. 3‚ May 2010‚ pp. 142–145 issn 1532-0545 10 1003 0142 informs ® doi 10.1287/ited.1100.0048cs © 2010 INFORMS I N F O R M S Transactions on Education Case Forecasting Beer Demand at Anadolu Efes Murat Köksalan Department of Industrial Engineering‚ Middle East Technical University‚ Ankara 06531‚ Turkey koksalan@ie.metu.edu.tr Selin Özpeynirci ˙ ˙ Department of Industrial Systems Engineering‚ Izmir University of Economics‚ Izmir 35330‚ Turkey‚ selin.ozpeynirci@ieu
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Root beer is a dark colored sweet‚ soft drink that is famous all over the United States.That is usually made from the root or bark of a Sassafras albidum or a vine called Smilax ornata.These two products usually give the primary flavor to the drink. Root beer is made and can be made many different ways such as alcoholic or nonalcoholic‚ carbonated or uncarbonated and it can also be sweet or unsweetened.The most common way root beer is made‚ is sweet and carbonated. So how did this creamy‚ frosted
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the numerous documents that helped to influence the French Revolution‚ the Declaration of the Rights of Man provoked the Revolution in that it introduced the idea of separation of powers‚ liberalism‚ and citizen responsibility. On August 26‚ 1789‚ the National Assembly finalized the Declaration of the Rights of Man which presented the concept of a Constitutional Monarchy where the king did not have absolute authority‚ and was to be held accountable by other branches of government such as the Legislative
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Throughout his book‚ Erasmus focused on spreading older knowledge that would promote better understanding to the people. “Erasmus was both a humanist and a man of the church.” (Introduction‚ Erasmus of the Low Countries) “He cared passionately about the moral and religious renewal that in his mind was advanced by his editions of the Greek New Testament‚ the Church Fathers‚ and the Greco-Roman classics.” (Introduction
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group decided to focus on light beer that is targeted to mainly college students. Since our clients are college students‚ we wanted to relate to their preferences of mainly inexpensive beer. We agreed to focus on competitors such as Bud Light‚ Miller Lite‚ and Coors Light‚ who all target mainly college students. According to an online article “Social Media Overview of Coors light‚ Bud Light‚ and Dogfish Head Brewery” Coors Light beer is one of the most popular beer brands in North America. Coors Light’s
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According to the legal barriers section‚ the beer industry has the limitation about licensing regulations. So‚ it is not easy to enter beer industry legally. It can be concluded that the degree of competition in threat of new entrants is
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innovative drinks that is suitable for a variety of occasions and is an alternative to beer. For the more traditional and patriotic consumer‚ Anheuser markets towards its US customers by boasting on the fact that it is the only American made beer. Geographic: Currently‚ Anheuser is a global enterprise with distribution centers in the U.K‚ Japan‚ Canada‚ and Spain. It holds a 50% market share in the U.S beer market and a 50% market share in Grupo Modelo‚ Mexico’s leading brewer. Anheuser Busch
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