MID-TERM EXAM REVIEW Chapter 1 Marketing: Creating and Capturing Customer Value PART 1. MULTIPLE CHOICE QUESTIONS 1) According to management guru Peter Drucker‚ "The aim of marketing is to ________." A) create customer value B) identify customer demands C) make selling unnecessary D) set realistic customer expectations E) sell products 2)What do companies call a set of benefits that they promise to consumers to satisfy their needs? A) market offering B) value proposition C) demand
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The statement that the British Empire made the world a better place is both true and false. First let us discuss the negative aspects of the empire. When they claimed influence in Africa‚ the impact was dramatic. The British was greatly involved in the African Slave Trade in the 1700s‚ this obviously was a bad thing for the Africans who lived in West Africa. Trade however was abolished in the beginning of the 19th century. The British Empire put in plenty of work into trying to waste slavery and
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Customer Relationship Marketing Procter&Gamble acquired Old Spice in 1990. Since then‚ a brand once associated with a has-been‚ highly fragrant aftershave whose ivory bottle still gathers dust on medicine-cabinet shelves has transformed from a small stagnating brand into a men’s personal-care powerhouse. The brand is undergoing a transformation and rapidly becoming a hip brand for men‚ thanks in no small part to P&G’s ’Smell like a man‚ man’ advertising campaign for Old Spice shower
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Normalization Normalization is a method for organizing data elements in a database into tables. Normalization Avoids • Duplication of Data – The same data is listed in multiple lines of the database • Insert Anomaly – A record about an entity cannot be inserted into the table without first inserting information about another entity – Cannot enter a customer without a sales order • Delete Anomaly – A record cannot be deleted without deleting a record about a related entity.
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Q1 Evaluating and rewarding employees for their individual contributions‚ management should modify the traditional‚ individually oriented evaluation and reward system to reflect team performance and focus on hybrid systems that recognize individual members for their exceptional contributions and reward the entire group for positive outcomes. Management should consider group-based appraisals‚ profit sharing‚ gain sharing‚ small-group incentives‚ and other system modifications that will reinforce
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Marketing‚ Customer Value‚ And The Relationship Between The Two‚ With Regards to Smiggle Marketing Theory and Practice- MKF1120 Lecturer- Peter Wagstaff Due Date- 30 March‚ 2012 Marketing is a management function which involves creating‚ communicating and delivering value for an organisation’s customers (Kotler‚ Brown‚ Burton‚ Deans & Armstrong (2010). Although many earlier academics define marketing as merely a process of satisfying customer needs
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Normalization A logical design method which minimizes data redundancy and reduces design flaws. Consists of applying various “normal” forms to the database design. The normal forms break down large tables into smaller subsets. First Normal Form (1NF) Each attribute must be atomic • No repeating columns within a row. • No multi-valued columns. 1NF simplifies attributes • Queries become easier.
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1 Introduction Database is any collection of data or information‚ that is specially organized for rapid search and retrieval by a computer. Databases are structured to facilitate the storage‚ retrieval‚ modification‚ and deletion of data in conjunction with various data-processing operations. A database consists of a file or a set of files. The information in these files may be broken down into records‚ each of which consists of one or more fields. Fields are the basic units of data storage
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images‚ voices and movies. The huge amount of data in different multimedia applications deserved to have the databases since the databases could provide consistency‚ integrity‚ security and availability of the data. From the user perspective‚ databases offer functionality for easy manipulation‚ query‚ and retrieval of relevant information from huge collections of stored data. Multimedia databases have to cope up with the increasing usage of large volume of multimedia data used in various software applications
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How I Can Become a Better Student High School sucked. I had so many learning disabilities that I was unaware of‚ though I had a few good teachers who helped me out by taking me under the wing to try to help me out the best they could to learn at my own pace. I am now a college student and have learned what these disabilities are‚ though a test that I have taken. I learned that I am a visual learner‚ with a growth mindset. When I was in high school‚ which was about 26 years ago‚ I hated
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