Trekbooking.com concept and content Create an independent online trek search engine and trekking agency aggregator at www.trekbooking.com‚ allowing for easy identification of suitable treks and booking of preferred trekking agents in Nepal. Www.trekbooking.com will deliver the following value to its end-customers: * competitively priced treks (enabled by having multiple agencies on the portal) * easy identification of a suitable trek and booking of preferred trekking agent (enabled by
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January 29‚ 2013 Intro to Marketing Marketing Strategies Assignment * McDonald’s * Wendy’s * Burger King 1. What age group is each targeting? * For McDonald’s the age group the restaurant is targeting will be from anywhere to 24-38 with children. * For Wendy’s the age group the restaurant is targeting the 24 to 49 year age group. * For Burger King the age group is targeting will be more for everyone from children up to the age of 50 year of age or older.
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Buffet vs. Burger King Dirty Dining Today there are more and more reports of dirty dinning in so many fast food restaurants. Any time a person decides to eat out in any type of fast food restaurant they are taking a big risk‚ and stand a chance of getting sick from the food that they eat. All fast food restaurants have their own little dirty secrets. Some are clean whereas some are filthy and should be shut down. There are several shows on television today that show how nasty some
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of fast food restaurants. With Burger King seeking to become more innovative and creative it would benefit the company in generating bigger profits and productivity; Burger King would stay competitive to survive the fast food industry. Vice president of Burger King Leo Leon keeps Burger King thriving over innovation with its new and improved French fries concentrating on upgrading menu items within the quick-service industry. It’s been since 1998 since Burger King has decided to innovate within their
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orporation T he first Burger King restaurant in M iami in t he mid-1950s featu red a w alk-up w indow‚ a limited m enu ( burgers a nd s hakes for 19~‚ s odas a nd fries for 1 0~)‚ a nd "your food rea dy b y t he time y ou’d p aid for it." As one early m anager r ecalled‚ " Our w indows faced front s o w e c ould see customers d riving in. With t he l imited m enu‚ w e p retty m uch k new w hat t hey’d o rder a nd w e’d have it ready." In the 19605 a nd 1970s‚ Burger King d eveloped an assembly-line
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takes on different forms including social networking sites that I will be focusing on in this essay. Social networking sites (SNSs) allow people to create profiles and interact with people online. Popular social networking sites include Facebook‚ YouTube and Twitter‚ blogs can also be used as a social networking site. According to Megat Ishak‚ the Director of Licensing Department of SKMM‚ social networking can bring about both positive and negative impacts on both the individual and business corporations
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The popularity of the social networking sites increased rapidly in the last decade. This is probably due to the reason that college and university students as well as teens used it extensively to get global access. These social networking sites such as Twitter and Facebook have become a raging craze for everyone nowadays. The negative effects of these social networking sites overweigh the positive ones. These sites have caused some potential harm to society. The students become victims of social
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Africa and the Web in 1450-1800: The Atlantic Slave Trade While some places were intricately involved with the Old World Web‚ other places were not as actively involved. Africa was a continent that did not take much part in the web before the 1500s. With a few exceptions of the coastal areas and East Africa which previously expanded the web a little due to interaction via the Indian Ocean; internal Africa still remained unaffected by long distance trades. McNeill points out that “a dangerous disease
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in front of consumers - To target larger consumer segment - To project itself as high quality and premium brand 2. Why is viral or buzz marketing effective? Analyze the design of the subservient chicken site’s message‚ including content‚ structure‚ and format. What can you conclude from this analysis? Viral marketing is effective because it : 1. Gives away products or services 2. Provides for effortless transfer to others 3. Scales easily from small to very
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International Journal of Quality & Reliability Management Emerald Article: Applying SERVQUAL to Web sites: an exploratory study Jos van Iwaarden‚ Ton van der Wiele‚ Leslie Ball‚ Robert Millen Article information: To cite this document: Jos van Iwaarden‚ Ton van der Wiele‚ Leslie Ball‚ Robert Millen‚ (2003)‚"Applying SERVQUAL to Web sites: an exploratory study"‚ International Journal of Quality & Reliability Management‚ Vol. 20 Iss: 8 pp. 919 - 935 Permanent link to this document: http://dx
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