Our focus thus far has been on Rome and how it emerged as a great power. To the east another great power was developing and it was only a matter of time before the two would meet. Carthage‚ by many accounts‚ was a mighty empire and an equal to Rome. With two great powers vying for supremacy‚ conflict is unavoidable. Carthage was a culture focused on trade. Great merchants bought and sold goods from both the east and west – linen‚ dyes‚ frankincense‚ gold‚ silver and tin are just a few of the commodities
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Absolutism created a time of prosperity throughout the 1500s and the 1600s. At this point of history‚ absolutism was an efficient way of running a government. Absolutist leaders were vigorous‚ assertive and a potent symbol of authority. The amount of industrial growth in countries such as Russia was both efficient and effective because the power of authority was concentrated into one person’s hands. Absolutism enabled Peter the Great to modernize and adapt Russia for war‚ commerce and industrial
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“New exciting ideas and perspectives on brand building!” Philip Kotler 4TH EDITION THE NEW BRAND MANAGEMENT Creating and sustaining brand equity long term STRATEGIC J N KAPFERER I THE NEW BRAND MANAGEMENT STRATEGIC ii ‘After reading Kapferer’s book‚ you’ll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature.’ Philip Kotler‚ Northwestern University ‘A real
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ADVERTISING AND BRAND MANAGEMENT TOPIC: KINGFISHER AIRLINES IN AVIATION INDUSTRY Instructor: Prof. JAYA GOPALKRISHNAN Submitted By: SOMNATH SAHA PGPM/09-11/ 108 ASHIS ROUTRAY PGPM/09-11/ 70 CHINMAYA KUMAR TRIPATHY PGPM/09-11/ 76 PREETI PGPM/09-11/ 94 MRITYUNJOY DUTTA PGPM/09-11/ 86 SOUMYARANI PANDA PGPM/09-11/ 110
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India experienced the fall‚ absence‚ and the re-establishment of an empire while Hinduism took over the religion of Buddhism and the establishment of the caste system took place throughout the period 300-600 C.E. There were many features that changed throughout the classical era and many things that also continued after that. The Gupta Empire was founded by Chandra Gupta and was a very stable and prosperous empire from 320-588 C.E. After some time the Gupta Empire fell due to
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Gestapo was created by Adolf Hitler in 1933. It was a secret police to help solidify Nazi control by identifying and arresting anti-Nazi people. It originated from political department of the police headquarters in Berlin. Hitler gave control of this organization to Herman Goring as the director. He encouraged his officers to arrest any threats to the Nazi government. Hitler eliminated the SA in 1934. In 1936‚ Heinrich Himmler was the head of Hitler’s special forces unit‚ the Schutzstaffel (SS).
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He was born to shake the nation’s‚ scourge the lands‚ and terrify all of mankind. Though ruthless from birth could he really conquer the entire Roman Empire? His legacy remains‚ leaving behind blood‚ bones‚ and tens of thousands of victims. He was known Attila‚ the scourge of God Attila was raised for war. He was born year 400‚ into a nomadic tribe known as the Huns. Born into a family of Kings‚ Attila and his brother were raised by their two uncles‚ who at the time were leaders of the clan.At
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Demoulin IESEG School of Management‚ Catholic University of Lille‚ Lille‚ France Abstract Purpose – Delay is an important issue for service providers. Indeed‚ previous studies have widely shown the negative effect of waiting time on consumer service satisfaction. However‚ being satisfied with the service seems to be insufficient for customers to remain loyal. Creating customer loyalty is even more crucial than just satisfying them. The paper aims to investigate how customers weigh up their
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Bibliography: Books referred: - Marketing Management 30th editon - Philip Kotler Marketing Management 2005 - T. N. Chabra Marketing Management 2006 - C. B. Gupta Web Sites: - Google search engine www.toyota private limited.com www.yahoo.com
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I hereby present the analysis of the dominant management philosophy of Whirlpool Corporation for evaluating whether our company shall acquire Whirlpool. Whirlpool’s management is strongly committed to build strong brands and a growing loyal consumer base via its brand value creation strategy based on diversity‚ innovation‚ cost productivity and corporate social responsibility. Whirlpool knows the art of leveraging its wide array of strong brands to serve strategically different & geographically
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