DUCATI EMBA 2014 – 2016 Group Booetes Sweta Gupta Sven Henkes Paul Jäkel Thomas Lautenbach Ignacio Santiago Georgia Tirologou Page # 1 EMBA 2014 – 2016 BUS Group Booetes Ducati Case Introduction (How did Ducati become the second most profitable motorcycle maker in the world despite its small scale?) In the summer of 1996 Frederico Minoli was appointed as the CEO of Ducati in order to lead the company into a new era of profitability and to establish Ducati as a brand to contend with in the sports
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makes the motorcycle manufacturing industry so attractive? Ducati has found major success in the motorcycle industry with its stylish and performance driven vehicles. Although several competitors have decided to leave the industry‚ Ducati believes the industry to be attractive for several reasons. The fact that a Ducati product is a niche product works towards the company’s favor. As any niche product‚ the consumer’s are very particular about purchasing the Ducati brand and the Ducati brand only
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The Second World War sparked Canada’s economic boom while drastically changing its political landscape‚ which moulded Canada into the country we know today. Both factors brought Canada back to life after the Great Depression‚ which assisted in creating an economically and politically stable nation. Before the war‚ Canada was suffering a financial crisis‚ infamously known as “The Great Depression‚" where millions of Canadians lost their jobs and savings. However‚ due to the onset of WWII‚ the economic
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unhealthy and inadequately nourished. For instance a UNDP (1998) report shows that 30 per cent of all children under five years are malnourished and 38 per cent of all adult women are illiterate in developing countries. We are living in a world where of the world ’s 6 billion people‚ 2.8 billion – almost half of world’s population – earning less than $2 a day and 1.3 billion – about fifth of the world’s population – live on less than a $1 a day in extreme poverty (Bradshaw‚ 2005). To be poor is to
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In chapter 15‚ as the world became flat‚ some parts of the world remained unflat because they could not participate in the flattening process. The unflat world consisted of developing nations while the flat world consisted of developed nations. Since the unflat world could not participate‚ it has kept them unadvanced‚ stagnant‚ and deprived. Rural Africa‚ China‚ India‚ and Latin America were left behind because their nations were plagued with diseases due to their broken government system being unable
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SMALL SCALE BUSINESS MANAGEMENT This programme comprises modules for learners who intend to start small businesses‚ or are already running some. They may choose those modules that are of interest to them‚ or do the entire programme. The courses enable learners to run businesses successfully and be able to source funds from financial institutions. Programme components There are a total of 10 modules‚ each divided into two topics. Learners who are interested in doing the entire programme leading
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and services in the most efficient manner has continue to be the only viable and alternative for development of small scale enterprises in Nigeria and for the development‚ growth and survival of any economy. The development of small scale enterprises not only contributes significantly to imposed standard‚ they also bring substantial local capital formation and achieve high level of productivity. Small and medium scales are crucial to the development of all economies of the world. They are the modern
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development. The initial efforts were government-led through the vehicle of large industry‚ but lately‚ emphasis has shifted to Small and Medium Scale Enterprises (SMEs) following the lessons learnt from the success of SMEs in the economic growth of Asian countries (Ojo‚ 2003). Thus‚ the recent industrial development drive in Nigeria has focused on sustainable development through small business development. Prior to this time‚ particularly judging from the objectives of the past National Development Plans
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being prepared for emergencies‚ it抯 also necessary to reduce exposure to a number of hazards. There are several factors that must be considered when choosing the appropriate JS1000 Concrete Mixer personal safety equipment and clothing. One of the most important factors would be the type of facility and the type of industry it belongs in. The mining industry and mining facilities‚ for example‚ have specific regulations that only apply to that said industry. Another factor is the hazards present
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Introduction Ducati nearly faced on bankruptcy 1996 though it has good reputation on the famous mechanical system and its unique extreme performance. In the fierce competition with the domination by Japanese companies with high technology‚ it is difficult to survive or even recover from bankruptcy. Fortunately‚ the explosive growth and profitability occurred from 1997 led by the CEO‚ Federico Minoli. This document is the case study of Ducati recovering to a position owing a certain amount of market
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