"How did unilever organize to do product category management" Essays and Research Papers

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    Basic Level Categories

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    characteristics of real world‚ or natural categories is that they are hierarchical-larger categories contains smaller categories. For example‚ the category clothing contains pants‚ and the category pants contain Levi’s. Each of the level contains a variety of objects‚ but the variety decreases as the category becomes smaller. The largest categories are the superordinate categories‚ such as tools and clothing. Superordinate categories contain the basic level categories‚ such as hammer‚ which in turn contains

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    Toothpaste is the category chosen for this excercise. The oral care market in India is huge‚ about Rs 4400 crores of which toothpaste is about Rs 3200 crores (as of April 2010).The toothpaste market is flooded with brands(Colgate total‚ colgate active salt‚colgate gel‚peposodent‚close up‚meswak‚babool to name a few) with very little value proposition for the brands to talk about and hence very little‚ if any‚ distinctive personalities for them.Colgate is the maket leader with about 50% of the share

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    Product Life Cycle Cost Management Harpreet Shoker BUSN319 Marketing July 26‚ 2010 Brown Case Study What is PLC Cost Management? Product life cycle management is looking at the cost of a product from the beginning to the end of the product. It looks at all the elements of the cost and where spending is taking place at which part of the product (Roubal 2010). According to Roubal( 2010)‚“Life Cycle Costing (LCC) Methodology estimates costs of products incurred during his whole life cycle”

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    There is physical abuse‚ verbal abuse‚ psychological abuse‚ sexual abuse. The list is long. Most abusers abuse surreptitiously. They are "stealth abusers". You have to actually live with one in order to witness the abuse. There are three important categories of abuse: Overt Abuse

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    Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India’s largest marketer of Soaps‚ Detergents and Home Care products. It has the country’s largest Personal Products business‚ leading in Shampoos‚ Skin Care Products‚ Colour Cosmetics and Deodorants. HUL is also the market leader in Tea‚ Processed Coffee‚ branded Wheat Flour‚ Tomato Products‚ and Ice cream‚ Soups‚ Jams and Squashes. Home & Personal Care • Personal Wash • Fabric Wash • Home Care • Oral Care • Skin Care • Hair Care

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    Technological Factor Analysis Unilever has invested and is still investing heavily in IT to help to better its business activities more importantly in the areas of e-business for improvement in product quality and brand image. “E-commerce grew by more than 40% in 2015 thanks to a focus on brilliant execution online where 80% of sales are made from the first page view”. (Unilever Annual Report‚ 2015) Unilever is aware that lack of funding for development of new products‚ lack of technical expertise

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    Category of Computer Games 1. Skill and action games - emphasizing perceptual and motor skills 1. Combat Games - All combat games present a direct‚ violent confrontation. The human player must shoot and destroy the bad guys controlled by the computer. 2. Maze Games - The defining characteristic of the maze games is the maze of paths through which the player must move. 3. Sports Games - These games model popular sports games.

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    Thought Paper Two After reading the article titled‚ “Diagnostic Categories or Dimensions? A Question for the Diagnostic and Statistical Manual of Mental Disorders—Fifth Edition‚ ” by Thomas A. Widiger and Douglas B. Samuel of the University of Kentucky‚ I realized that the categorical approach does have some flaws‚ but the dimensional approach is not perfect either. Authors Widiger and Samuel believe that the dimensional approach‚ which classifies by disorders by differing in degrees. An example

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    Brochure More information from http://www.researchandmarkets.com/reports/1072384/ Unilever N.V.: Corporate Analysis Description: This company profile is a premium company information product offering an unmatched depth and breadth of content. It analyzes the strategic positioning of the company - how the company has evolved and how it has been performing over the years. Sectional Highlights -- Structure of the organization‚ partnerships‚ mergers & acquisitions and recent developments

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    How to Do Nothing

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    http://influence.bafree.net/how-does-the-media-influence-the-way-people-behave.php The influence of media is growing stronger and stronger as time passes. Because of this‚ the competition among producers and advertisers gets tougher as they try to come up with new ways to catch people’s attention through their newspapers‚ magazines‚ movies‚ shows‚ and commercials. If you have noticed‚ the speed at which news travels around the world has become faster with the development and advancement in technology

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