Print ISSN: 0975-5853 Impact of Guerrilla Marketing on Consumer Perception By Mohsin Shakeel‚ Muhammad Mazhar Khan University of Lahore Islamabad Campus Pakistan Abstracts - Purpose : Guerilla marketing is one of the growing marketing techniques which are used in advertising industry. Stealth marketing is also a most popular technique use in the Guerilla marketing. There are number of techniques are used in stealth marketing in which one technique‚ celebrity marketing is in practice mostly by
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What are the Objectives of Public Enterprises? SOUMYA SINGH In India‚ public enterprises have been assigned the task of realising the objectives laid down in the Directive Principles of State Policy. Public sector as a whole seeks: (a) to gain control of the commanding heights of the economy‚ (b) to promote critical development in terms of social gain or strategic value rather than on consideration of profit‚ and (c) to provide commercial surplus with which to finance further economic development
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reasons: a) Two solids kept together do not intermix but two miscible liquids or gases intermix fast. b)Clothes dry faster on a dry windy day than on a humid day. c) We sweat more on a humid day than s hot dry day. d) We feel cold when a cologne is sprayed on our body. e)We need to spread out the wet clothes for drying it. f)We can sip hot tea faster from a saucer than a cup. 9.Under what conditions can hydrogen gas be liquefied? 10.Why do we see droplets of water on the outer
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IMPACT OF INDIAN CULTURE ON WORK-ETHOS Prologue: “Such an historical concept … cannot be defined according to the formula genus proximum‚ differentia specifica‚ but it must be gradually put together out of the individual parts which are taken from historical reality to make it up.” --Max Weber‚ ‘The Protestant Ethic and the Spirit of Capitalism’ (New York: Scribner’s Press‚ 1958)‚ p. 47. Introduction In the homo sapiens’ race for wealth and power -- economic‚ industrial and military
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How far do you think industrialisation and technology have impacted on the family institution? Technology and industrialisation have a great impact on the family institution to large extents. Technology has contributed to the growth of industries. It is the growth of a society in which a major role is played by manufacturing industry. Technology is affecting quality time. Functionalists believe that industrialisation led to an increase in the nuclear family type. The nuclear family is a type
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SMEs are considered the fastest growing sector of electronic commerce‚ the growth of e-commerce is evidence of entrepreneurs’ rush to meet the high growing market demands. E-commerce is a strong mechanism for various types of enhancement within a company; it has the use of effective management and the transformation of rudimental business strategies which represent the paste system to a new e-economy which synthesizes a more sophisticated and visionary approach to business (Van Hooft and Stegwee
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The Impact of Culture On Expatriates ’ Work Performances Empirical research has demonstrated that there are many difficulties which expatriates may experience as a result of having to adjust to a foreign country ’s culture. Consequently‚ these difficulties are known to have had a negative effect on the expatriates ’ work performances in countless cases and many organisations struggle as requests to be returned to the mother country early and failure rates pile up. This raises the question whether
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Coca-Cola’s advertising has had a significant impact on American culture. Coca Cola is seen as a religious holy water in America. Coca cola Projects its image as the American dream. Throughout time their advertising showcased what the American culture was‚ beautiful people having fun and enjoying Coca cola and being proud of their country. Mecca and Qibla Cola insist they are ideologically worlds apart from the American brand (Coca Cola). They claim that their fundamental principals are ethical
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Enterprise DBMS have been around for awhile but there have been new enhancements that have been added to them such as changes in architecture‚ database applications‚ etc. I. Enterprise Architecture First of all‚ Enterprise DBMS started out using an architecture system called‚ Teleprocessing. It uses the CPU and one computer to operate in a multi-user database system. The end-user uses a dumb terminal that will transmit information to a centralized computer. The information than is transmitted
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Table of contents Marketing across culture: 3 Reasons of this dilemma 3 Proposed solution: 5 Pluralism: 6 Cultural analysis before marketing: 6 Change management strategy: 7 Marketing across culture: Marketing across culture is one of the biggest issues which multinational companies have been confronting nowadays. Since marketing is an important factor for the propagation of a particular product or company‚ marketing plan should also be effective simultaneously. Every organization
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