[pic] CII Institute of Logistics PGDSCM & Certificate Programs Assignment II – July-Dec 2009 MARKETING MANAGEMENT Time : Three Hours Marks : 100 Part A Answer all questions (20 x 1 = 20 Marks) 1. Which of the following is not a participant in consumer buying process? a) Initiators b) Influencers c) Users d) Approvers 2. Which of the following is true about Pure Competition? a) Large number of sellers selling heterogeneous products
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B Diff: 2 Page Ref: 7 Skill: Concept Objective: 1-1 4) Which of the following is NOT part of the modern definition of advertising? A) is a paid form of communication B) has an identified sponsor C) is usually personal in nature D) provides information about products E) uses mass media Answer: C Diff: 1 Page Ref: 7 Skill: Concept AACSB: Communication abilities Objective: 1-1 5) Paid persuasive communication that uses mass and interactive media to reach broad audiences
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Case Questions 1. What is meant by the statement that training is extremely "faddish"? In an effort to remain on the "cutting edge" of a particular industry‚ organizations often shop for the most recent gimmick in training programs in hopes that it will provide them a competitive advantage over other firms. As a result‚ training entrepreneurs spring up around whatever is new in training approaches (e.g.‚ sensitivity training‚ OD‚ behavior modeling) without much attention to evaluation of results
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Chapter 1 Answers to End of Chapter Questions 1. Agency Problems of MNCs. a. Explain the agency problem of MNCs. ANSWER: The agency problem reflects a conflict of interests between decision-making managers and the owners of the MNC. Agency costs occur in an effort to assure that managers act in the best interest of the owners. b. Why might agency costs be larger for an MNC than for a purely domestic firm? ANSWER: The agency costs are normally larger for MNCs than purely domestic firms for the following
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Question 1 1. Discuss which type of recruitment method is best suited the communicative organization. Be sure to include your rationale in your answer. Press Tab to enter the content editor. For the toolbar‚ press ALT+F10 (PC) or ALT+FN+F10 (Mac). Path: p Words:0 10 points Question 2 1. In structuration theory‚ every individual through his own actions possesses a degree of
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PLEASE do not share with too many people‚ I took this down for my group and am allowing only a FEW others to see this. QUESTIONS Lecture 4 1. The major actors in the organization’s microenvironment are: 1. the company‚ state government‚ competitors and customers‚ 2. the company‚ competitors ‚ customers and intermediaries (correct) 3. the company‚ competitors‚ state government‚ customers‚ and media 4. the company‚ competitors‚ customers and media. 1. Demography
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Visit www.questpond.com for more downloads This PDF has sample questions which is extracted from my two books .NET Interview questions and SQL Server interview questions. This PDF is only a small glimpse of the two books its much more that what you see in this PDF. I have ensured that both the books are really at a very cheap cost so that every one will be benefited. Any of my book do not exceed 200 INR. For more details mail at bpb@bol.net.in Second the books also have CD’ with them which you will
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Tutorial Questions Topic 1 1.1 Mary and Margaret have the same preferences and incomes. Just as Mary arrived at the cinema to watch a 3D movie‚ she discovered that she had lost the $100 ticket she had purchased earlier. Margaret also just arrived at the cinema planning to buy a ticket to watch the same movie when she discovered that she had lost a $100 note from her wallet. If both Mary and Margaret are rational (who make decisions to maximize economic surplus) and both still have enough money to
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Discussion questions two each week: Should be responded to during the week class is in session Starting TUESDAY. (DO NOT wait till Monday the last day of any academic week to answer all the questions) P.S... Read ALL of the posts with IMPORTANT in the subject line first and follow the directions. Please put your name after the DQ in the subject line. When you respond directly to the DQ‚ 100 word count minimum on ALL posts. Week 1; DQ1: How does psychology as a scientific discipline
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QUESTION 1 What are the THREE (3) basic economic questions that all economies must answer? Describe the differences in the way capitalism and socialism answer these questions. Scarcity‚ Choices‚ Opportunity Costs We live in a finite world. No matter how seemingly bountiful the quantity of our natural resources may be or how carefully human try to conserve them‚ if we keep using them‚ they eventually are going to run out. Our tastes for goods and services are virtually limitless and this creates
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