COM 3703 MEDIA STUDIES: MEDIA CONTENT AND MEDIA AUDIENCES SEMESTER 2‚ 2013 PORTFOLIO TABLE OF CONTENTS PAGE 1. INTRODUCTION 3 2. COMMUNICATION AND MEDIA SEMIOTICS 3 3. TEXTUAL ANALYSIS 3 4. NARRATIVE ANALYSIS 5 5. MEDIA AND VISUAL LITERACY 7 6. MEDIA‚LANGUAGE AND DISCOURSE 8 7. CONCLUSION 10 8. SOURCES CONSULTED 10 9. SELF ASSESSMENT 10 10. ADDEDUM A 11. ADDENDUM B 12. ADDENDUM C 13. ADDENDUM D 14. ADDENDUM E 1. INTRODUCTION
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selects an inappropriate population or universe from which to obtain data. Example: Packaged goods manufacturers often conduct surveys of housewives‚ because they are easier to contact‚ and it is assumed they decide what is to be purchased and also do the actual purchasing. In this situation there often is population specification error. The husband may purchase a significant share of the packaged goods‚ and have significant direct and indirect influence over what is bought. For this reason‚ excluding
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Name: Pan Lin Course Title: Communication to & with the Media Assignment Title: Media plan for New Oriental Education & Tech Grp Date: Dec 6‚ 2012 EXECUTIVE SUMMARY New Oriental Education & Tech Group is a largest provider of private educational services in China. New Oriental has developed a complex and diverse media plan to help company for increase intake of students and provide more information to our shareholders. This plan is anticipated to reach out to China ’s target market‚ which
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It is understood that school is important‚ but is it effective? How much are students really learning? There is much debate about the different teaching approaches and how effective each one is. A question to ask is do students learn best by taking notes‚ watching videos‚ working in groups‚ creating physical projects‚ or something else? In the technological era of today‚ it is important to talk about the effectiveness of online education and whether or not it is something that should be implemented
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Print Media Advertising on Consumerism and Cultural Values Advertising is important to our society for the success it plays in our culture. Manufacturers produce a product such as the iPad and then pay for advertisements on their product to be successful. One important way advertisements get into the hands of our society is through print media advertising. Print media is a form of communication used on paper ads or on billboards. Print media is used consistently by advertising companies in the
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Critique of Cashmore‚ Jordan. 2014. “The ‘Fear of Crime-Media Feedback’ Cycle” Internet Journal of Criminology © 2014 ISSN 2045 6743 (Online) By Thesis Reporting on violent crimes in the media is often described as fear mongering. Every day you turn on the local and national news and are bombarded with images of the violent crimes that are taking place in our cities‚ states and country‚ this increases the public’s fear of being victimized and creates
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* Media convergence is the merging of mass communication outlets – print‚ television‚ radio‚ the Internet along with portable and interactive technologies through various digital media platforms. * Media convergence allows mass media professionals to tell stories andpresent information and entertainment using a variety of media. * Converged communication provides multiple tools for storytelling‚ allowing consumers to select level of interactivity while self-directing content delivery. Convergence
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Psychological warfare and role of media Psychological warfare (PSYWAR)‚ or the basic aspects of modern psychological operations (PSYOP)‚ have been known by many other names or terms‚ including Psy Ops‚ Political Warfare‚ “Hearts and Minds”‚ and Propaganda. Various techniques are used‚ by any set of groups‚ and aimed to influence a target audience’s value systems‚ belief systems‚ emotions‚ motives‚ reasoning‚ or behavior. It is used to induce confessions or reinforce attitudes and behaviors favorable
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Social media: A brief history and the implications for business leaders Introduction Over the last three decades‚ the Internet‚ as well as recent technology innovations‚ have transformed everyday life. From the way we communicate‚ to the way we shop for goods and services‚ the Internet has undoubtedly redefined how we interact with each other and even redefined our expectations. The Internet has not only helped the world overcome what was one of the biggest obstacles in communications‚ distance
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IMPACT OF THE INTERNET ON NEWS MEDIA PROFESSIONALISM‚ MINDSETS AND BUZZWORDS INTRODUCTION In 1998 the Web-based bookstore Amazon.com claimed to offer more than 100 new books on the topic of the World Wide Web. Books which can be considered to be quite outdated at the time of writing this particular essay. The relevance of these and other publications lies therefore predominantly the tools they can offer in understanding the impact new media technologies have on different aspects of society over
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