Business Strategy – BAD 4013 – SUMMER 1999 Case Study Southwest Airlines I. Strategic Profile and Case Analysis Purpose The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit. Twenty-seven years ago‚ Rolling King‚ owner of floundering commuter airline‚ and Herb Kelleher‚ King’s lawyer‚ got together and decided to start a different kind of airline that would provide a short-haul
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Background: Southwest Airlines is the largest airline measured by number of passengers carried each year within the United States. It is also known as a ‘discount airline’ compared with its large rivals in the industry. Rollin King and Herb Kelleher founded Southwest Airlines on June 18‚ 1971. Its first flights were from Love Field in Dallas to Houston and San Antonio‚ short hops with no-frills service and a simple fare structure. The airline began with one simple strategy: “If you get your passengers
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If there is one piece of technology that has touched the lives of people all over the world irrespective of age‚ socio economic classification or geography it has to be the Portable Audio Player (“PAP”). Accordingly‚ it will be interesting to see how this industry has evolved over the years and the ensuing transformation with the advent of the internet/ e-commerce. The idea of portable players began in 1963 when PHILIPS NV (“PHILIPS”) introduced the audio cassette. However‚ it wasn’t until 1979
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company keeps its revenue‚ but the franchisees bearing some risks. Strengths of McDonald’s model The benefits and advantages of this model can be seen by some features that determined the success and excellence of execute model of franchise. The company’s stability during financial crisis and how it overcomes it. The rate of revenue stream from franchisees is going on to rises highly. The income oriented investors who are holding the stock as an offset for continues income investments and be away of loses
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First Name/s Sifiso Student Number 130675 Subject Human Resources Management Assignment Number One Tutor’s Name Shamila Singh Examination Venue Johannesburg Date Submitted 08/09/2015 Submission First Postal Address 08 Gibson Street Westonaria 1779 E-Mail sifiso.thango@gmail.com Contact Number 0736562498 Course/Intake MBA Yr1 – July 2015 Signature: Sifiso Thango Date: 08/09/2015 CONTENTS INTRODUCTION QUESTION 1 (Strategic Human Resource Management) QUESTION 2 (Retention Strategy) QUESTION
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Workplace Organisation 5 S’s WHAT IS 5S? • Developed by the Japanese • Workplace Organisation and Housekeeping System • Helps Create a Better Working Environment and a Consistently High Quality Process THE 5S PRINCIPLES • SEIRI – Organisation • SEITON – Orderliness • SEISO – The Act of Cleaning • SEIKETSU – The State of Cleanliness • SHITSUKE - The Practice of Discipline WHY DO IT? QUALITY EFFICIENCY 5S SAFETY ELIMINATING BREAKDOWNS EFFICIENCY • Time is wasted looking for tools‚ equipment
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surviving and the rest being acquired or going out of business. Analysis of the airline industry To determine the profitability of the airline industry‚ we will do an industry analysis using Porter’s five-forces framework. This industry analysis will help us in understanding the size of the Potential Industry Earnings (PIE)‚ and how much of this the different participants can extract. Rivalry among competitors There is intense rivalry among different airlines. In the pre-deregulation days‚
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Case Study: Distribution Strategy Distribution strategies exist in three forms: exclusive distribution‚ selective distribution‚ and intensive distribution. Kotler and Keller (2009) define each of the distribution strategies as: exclusive distribution limits the number of intermediaries used; selective distribution depends on a limited number of intermediaries; and intensive distribution works with as many outlets as feasible. The distribution strategy of the airlines industry was not a part of
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Blue Ocean Strategy Institute BOS022 How Apple ’s Corporate Strategy Drives High Growth 10/2012-5860 This case was written by Oh Young Koo‚ Institute Fellow of the INSEAD Blue Ocean Strategy Institute‚ under the supervision of W. Chan Kim and Renée Mauborgne‚ Professors at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 2012 INSEAD TO ORDER COPIES OF INSEAD CASES‚ SEE
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Corporate Strategy Southwest Airlines faced many barriers to entry from the fierce competition of other airlines in the industry. Though competition was fierce‚ Southwest Airlines managed to succeed by doing things differently. Their mission was to provide affordable air travel to those who would not normally fly. Contradictory to the rest of the airline industry‚ Southwest maintained a profit while keeping its fares low. Southwest was unique to the industry in two ways. They focused on the short
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