Working Paper: Category Management (CM) in Indian Marketing Context M Scalem†‚ Divyanshu†† †Management Information Systems [MIS] Department‚ Indian Institute of Management-Calcutta (IIMC)‚ Joka‚ Diamond Harbour Road‚ Kolkata‚ West Bengal State‚ India 700104. Email: scalem@iimcal.ac.in †† Consultant‚ i2 technologies India Pvt Ltd‚ Andheri (East)‚ Mumbai‚ State of Maharashtra‚ India 400 096 Email: div_anshu@yahoo.com Abstract Category management has been a potent tool for transformation
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1. Introduction 1.1 Origin This project proposal titled “Critical Analysis of Tea Industry in Bangladesh from Managerial Economic Perspective” has been proposed for Dr. A. K. M. Saiful Majid‚ Course Instructor‚ Managerial Economics‚ as a partial requirement of the course. 1.1. Scope We have used this study to find out present situation of the tea market which includes the demand supply equilibrium‚ demand supply scenario‚ market structure‚ problems and potentialities of the distribution
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INTRODUCTION: The period between 1901-1910 is often called the Edwardian Era a. Sophisticates and the French also refer to this time as La Belle Epoque‚ or "Beautiful Age‚" as there was a definite leaning toward classical aesthetics. It was an era of beautiful clothes and the peak of luxury living for a select few. REVOLUTION THAT INFLUENCED FASHION. In 1900 Tailored made suits were firmly established. Photography reached a great popularity. First Narrative Film “The Great
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know that yogurt was first sold in pharmacies as an aid to digestion? In 1919‚ the sight of so many children in Barcelona suffering from intestinal disorders surprised the entrepreneur Isaac Carasso.At the time he was very interested in the research of Metchnikoff‚ the 1909 Nobel Prize winner‚ on yogurt lactic acid bacteria. Carasso brought some bacterial ‘cultures’‚ from the Pasteur Institute in Paris and launched the first yogurts in Barcelona. Cultures‚ or bacterial families‚ when added to milk and
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CONTRIBUTE TO SEGMENT REPORTING TRANSPARENCY? Advanced Accounting ACC 610 January 4TH‚ 2010 1. INTRODUCTION: An operating Segment is a component of an entity that may earn revenues or incur expenses‚ whose operating results are regularly reviewed by the chief operating decision maker (COMD) and for which discrete financial information is available. Generally‚ financial information is required to be reported on the basis that it is used internally for evaluating segment performance and
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Category 1: Soft Drinks: India is a huge market for soft drinks‚ there are many players in this field like Pepsi‚ coke and many regional and local brands. There are many legal provisions which effects the decision of product manager. Rules was formed by Indian Standards Institution on 30 November 1970‚ after the draft finalized by the Food Hygiene‚ Sampling and Analysis Sectional Committee had been approved by the Agricultural and Food Products Division Council. This code has been prepared keeping
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century as Baroque‚ derived from the Portuguese Barocco meaning ‘misshapen pearl’. This term would seem perfectly fitting for something that should be so perfect‚ smooth and naturally rounded but yet is deemed tarnished and distorted - a contradictory term being grand and imperfect. The period is most often described to have begun around 1600 and ending with the death of J.S. Bach and Handel in the 1750s. But what is it that separates this Grand yet imperfect era from others before and after? To be
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How to do Research for Your Economics Assignments? Economics is the subject of facts and analysis‚ such as statistics. While doing an assignment in economics you need to take care of the following points so that the assignment stands to be a proper one in its ethnicity. Go Step by Step Do not hurry or do not try to muddle things up together. If you are doing one particular thing‚ simply concentrate on that particular thing and complete it before going on to the next step of the assignment
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The Evolution of the Human Brain: How it Differs From Our Ancestors and Why? The human brain is a feat of evolution: it has allowed humans to have complex thoughts‚ conscience‚ build tools‚ create fires‚ and much more. Humans did not acquire this simply by chance. Evolution throughout our ancestral past has shaped and moulded the human mind to its state. The earliest of ancestors‚ including apes‚ had very small brains‚ but as evolution progressed‚ so too did the human brain. The rapid progression
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The economic situation has proven to have impacted the airline industries in many ways. For instance‚ changes in price of an airline industry may also change the demand and elasticity of the services offered by the airline company. In this regard‚ the outlook of the airline industry can still be considered to have strong growth in spite of changing economic conditions. For airlines‚ the economic situation for prices‚ wage inequality and even monetary aspects will hold many challenges and only those
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