“Customer loyalty can make or break a brand.” How far do you agree with this statement? Increasing number of companies put the strategy of customer loyalty into focus. Marketers from different countries come to an agreement that combining customer development with customer retention can bring long-term impact on brand performance (Kotler‚ 2003). In specific‚ price premium‚ brand awareness and market share closely associated with brand profitability count on customer loyalty. For instance‚ loyal
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How one responds to a situation is a huge factor that contributes to personal happiness‚ for the state of happiness is achieved from accomplishing a certain goal. In the 18th century‚ the 13 colonies was in feud with its mother country‚ Britain; refusing to pay taxes without representation. George Washington‚ the General of the Continental Army‚ was hopeless and at the brink of surrender. Yet through the motivational articles such as Paine’s Common Sense‚" the establishment of the Declaration
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when we think of survival‚ we think of defending for ourselves for as long as possible. In this day and age it is hard enough to survive the very first day of college‚ nevertheless trying to survive in the wilderness or an emergency situation. In a state of emergency‚ many of today’s population would have no idea how to survive without technology. I know for myself‚ that I would find it quite hard to survive in an emergency situation. That being said‚ I have been in a couple of situations where I
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How Lucky You Are Maybe you think your life sucks‚ but if you look at the bigger picture maybe you should be grateful? The story takes place in London and we are in modern day. We meet our main character Max who is bulking from school taking all for granted. At first we are on the bus with Max where he meets Ishraqi who is an Iranian trying to immigrate to England. Together they decide that Max can give Ishraqi a little guided tour in London‚ but this is interrupted when Ishraqi must go to
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Do You Believe in Magic? It was the night we had all waited for‚ the night that was to bring 15 years of a magical journey to an end. As my friends and I walked into the movie theater‚ we were immediately surrounded by people dressed as witches and wizards‚ snitches and half-giants. We continued to retrieve our tickets and walk toward our respective theater‚ passing movie posters declaring‚ “It all ends here”. For the generation that has grown up with Harry‚ Ron and Hermione‚ the premiere of
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be changed or even lost. This theme is present in the stories “What‚ of This Goldfish‚ Would You Wish?”‚ “The Wife’s Story”‚ and “My So-Called Enemy” as they all have to do with the way relationships affect us. In the short story “What‚ of This Goldfish‚ Would You Wish?” by Etgar Keret the main character Sergei acts consistently with his three wishes. Each time he uses a wish he uses it to help someone else. In the middle of the story it is explained that he used his first two wishes for good. He
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century‚ some have examined technology’s effect on humanity’s culture and intellect. From this excessive industrialization‚ due to advances in technology‚ a sense of pride and craftsmanship in one’s product or field has begun to fade. Mass production is now the norm and craftsmanship is seemingly becoming harder and harder to come by. For this reason‚ one begins to question technologies role on the consumer’s in this trend‚ constantly desiring lower prices and more products. Individual consumers need
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How the Dolphin got its Blowhole One day‚ Flippy was swimming in the ocean then all of a sudden a killer whale starts chasing Flippy. Flippy thinks the killer whale is trying to eat him‚ so Flippy keeps on swimming away. Soon the killer whale cornered Flippy and Flippy says to the killer whale‚” Please don’t eat me.” The killer whale asked Flippy‚” Why not!” Flippy tells the killer whale‚ under his breath‚” It is hard for me to breath right now so can I go up to the surface and take a little breather
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Take another step up‚ don’t you think? We chettiars have travelled to other countries like Burma‚ Malaysia in the early age’s infact my great grandpa worked in Malaysia his whole life before he returned to India. We are also well known as good mathematicians‚ since we are so specialised in accounts. Our people also made a big achievement by having a good position in India‚ representing the chettiars by showing everyone what we can do. For example: The great Tamil poet: Kaviarasar Kannadasan‚ the
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It ain’t what you do‚ it’s what it does to you Simon Armitage writes an adventurous comparison poem to show how powerful imagination is by comparing life long dreams to one’s mundane memories in the poem‚“ It ain’t what you do‚ it’s what it does to you”. The poem displays three imaginative pinnacle-like events and with those events‚ there are three events juxtaposing them. The poem is presented in a manner where the story is based on the experiences of a first-person speaker. The poem follows
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