MBA Internet Marketing Recreation Equipment‚ Inc. E-Marketing Analysis Brett KRAABEL May 2005 Recreational Equipement Inc Page 1 / 43 Grenoble Graduate School of Business MBA FT ~ Internet Marketing REI E-Marketing Analysis KRAABEL May 2005 TABLE OF CONTENTS 1. 2. 3. 3.1 3.2 4. INTRODUCTION ................................................................................................................................ 4 ENVIRONMENT .........................................
Premium Marketing Strategic management Master of Business Administration
Situation: Submarino.com is a leading e-retailer in Latin America that offers products in multiple categories; Books‚ Rare and Imported Books‚ CDs‚ MP3s‚ Video and DVD’s‚ Toys and Games‚ Software and Computer Supplies‚ Cell Phones and Consumer Electronics (TVs‚ DVD Players‚ etc.). The company is headquartered in Brazil with virtual stores in Argentina‚ Mexico‚ Spain and Portugal. Submarino.com was launched in June 1999 by Antonio Bonchristiano. Bonchristiano obtained backing from GP Investments
Free United States Brazil Spain
PART 1 CHAPTER 1 The Revolution Is Just Beginning CHAPTER 2 E-commerce Business Models and Concepts Introduction E-commerce 2008935814 to E-Commerce: Business‚ Technology‚ and Society 2009‚ Fifth Edition‚ by Kenneth C. Laudon and Carol Guercio Traver. Copyright © 2009 by Kenneth C. Laudon and Carol Guercio Traver. Published by Prentice Hall‚ a division of Pearson Education‚ Inc. C H A P T E R 1 The Revolution Is Just Beginning LEARNING OBJECTIVES After reading
Premium Facebook Electronic commerce Social network service
e-Business Model The rapid growth of e-commerce on the Internet has created a challenge for traditional bricks and mortar businesses. Businesses must now change their focus about their own business models‚ target market‚ products‚ and services‚ and ultimately their own benefits. This paper will compare and contrast the business models of a business to business (B2B)‚ a business to customer (B2C)‚ and a customer to customer (C2C). The Internet Capital Group (ICG) was selected to represent a
Premium Electronic commerce Marketing
3.0 E-Commerce Justification 3.1 Reason to improve EC In the real world today‚ people tend to use their mobile device more often than usual. Basically‚ anywhere you go‚ you can see people talking on the phone or scrolling on their phone. Mobile phone has hit the massive change of the interaction between one individual. Being in the society nowadays‚ mobile phone is a must have garget in our life because its too convenient and it brings plenty of advantages to our life. Its makes our life easier
Premium Marketing Electronic commerce Retailing
Explanation of the Issue * Electronic commerce and its related activities over the internet can be the engines that improve domestic economic well-being through liberalization of domestic services‚ more rapid integration into globalization of production‚ and leap-frogging of available technology. Since electronic commerce integrates the domestic and global markets from its very inception‚ negotiating on trade issues related to electronic commerce will‚ even more than trade negotiations have
Premium Electronic commerce Online shopping
from that of the traditional brick and mortar businesses. The very nature of e-business necessitates the need for things to be viewed from a different perspective. An important contemplation is whether ethics needs to be considered‚ and if so‚ the development and implementation of policies that would support that need should be explored. In comparing the way business is transacted via the Web to that of a traditional business‚ one area of interest is privacy. Since the web is hinged on the collection
Premium World Wide Web Internet
maturing E-commerce space in India 2012 was an exciting year for Indian e-commerce‚ which capped off an incredible 5 years of exponential growth‚ from approximately $1.75 Bn in 2007‚ to over $14Bn by 2012. A lot is being written about 2013 as a year of possible consolidation for the industry. But regardless of how things develop in this sphere‚ 2013 will see more interesting trends and more interesting innovations in the Indian e-commerce‚ as the market matures. The rise of M-Commerce Kleiner
Premium Marketing Electronic commerce
almost deserted. Two years ago‚ Betty began to pick up extra business during the off season by auctioning items on eBay. Not only did the auctions help keep inventory moving during the slow months‚ but Betty found that she was able to carry a wider selection of items in the store. In the past‚ she would see unusual items at estate sales and auctions that she feared would not sell quickly in the shop. Now Betty knows that any item that does not sell in the shop can be auctioned online quite easily.
Premium World Wide Web Website Web page
Culture and E-Commerce; A Case Study for Cyprus Vasso Stylianou‚ Leantros Kyriakoullis‚ Andreas Savva Department of Computer Science‚ School of Sciences‚ University of Nicosia P.O. Box 24005‚ 1700 Nicosia‚ Cyprus‚ stylianou.v@unic.ac.cy Abstract This is a study of culture in relation to e-commerce behaviour using Hofstede’s theory on cultural dimensions and country clusters. The main objective of the current project is to provide a longitudinal view of how national culture affecting
Premium Geert Hofstede