Wal-Mart case study questions Student Name: 1. What are the strengths and weaknesses of Wal-Mart’s fashion brands‚ George and Metro 7? Strengths (think about the Marketing Mix (4 Ps)) • Product – Wal-Mart is one of the largest retailers in the world that is a “one stop shop”. You can find every/anything that you need there with good style‚ selections and quality all for a great everyday low price. • Price – Low prices for fair quality items made Wal-Mart a celebrity for the millions of
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In 1962‚ Sam Walton founded Wal-Mart by opening the first Wal-Mart in Rogers‚ Arkansas. Wal-Mart Stores Inc. was incorporated October 31‚ 1969. By the end of the 1960s‚ Wal-Mart had grown to 276 stores in 11 states‚ and Wal-Mart went public in 1972. In 1991‚ Wal-Mart opened its first international store in Mexico City and has never looked back. As of this year‚ Wal-Mart has 8‚446 store and club locations in 15 countries that serve more than 176 million customers every year (walmartstores.com) Every
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extent is Wal-Mart’s performance attributable to industry attractiveness and to what extent to competitive advantage? Wal-Mart is a company which operates in the service sector‚ more specifically in the “Discount‚ Variety Stores/Retail” industry. The company’s superior performance is demonstrated through the fact that it was America’s largest company (in terms of revenue) in 2002‚ and the reputation of the company is reflected in the opinion of “Fortune” who have identified Wal-Mart as one of the
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Hello Wal-Mart? BUS: 644 Instructor: Hoskyns-Long Renee Frempong January 28‚ 2013 Location decisions represent a key part of the strategic planning process of virtually every organization. Organization uses a location decision analysis to determine on buying property based on a variety of reasoning. Corporations such as fast-food chains‚ supermarkets and retail stores see location analysis as a tool of marketing when looking to purchase property. (Stevenson 2011)
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A Change Initiative for Wal-Mart Jennifer Ratcliff Kaplan University This paper will focus on a change initiative for Wal-Mart. Next‚ this paper will analyze how this change will impact the people‚ products‚ and processes. Then this paper will focus on the people portion‚ and provide recommendations to position this change initiative in a manner that results in high performance. Finally this paper will conclude with a summary of how the recommended approach to the change initiative
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US based Wal-Mart ranked first in the global Fortune 500 list in the financial year 2001-02 earning revenues of $219.81 billion. Wal-Mart is one of the largest retailing companies in the world. The company has grown larger then than its competitors‚ such as Target‚ Sears‚ K-Mart‚ and many more. Now‚ Wal-Mart operate more than 3‚500 discount stores‚ Sam’s Clubs and supercenters in the US and more than 1‚170 stores in all major countries across the world. So‚ one has to wonder‚ how do Wal-Mart’s supply
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Wal-Mart’s supply chain Management practices Logistics I Denise Melendez 1163688 Carlos Nava 1162897 30/06/10 Case solution: 1- Wal-Mart has been able to achieve respectable leadership in the retail industry because of its focus on supply management. Discuss in detail the distribution and logistic system adopted by Wal-Mart adopted by Wal-Mart. We have listed the key points of the distribution system and logistics system
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Do you know how big is Wal-Mart? Wal-Mart is the world’s largest retailer‚ which has approximately 3‚900 stores in the U.S. and 1.6 million employees. In 1962‚ when Sam Walton opened the first Wal-Mart store in Rogers‚ Arkansas‚ no one could have ever predicted the enormous accomplishment this small-town merchant would have. The reasons why Wal-Mart is successful are because of its low price‚ convenience and role of monopoly in the industry. The first reason why Wal-Mart is so successful is
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Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. In the field of business administration it is useful to talk about "strategic consistency" between the organization and its environment or "strategic consistency." According to Adieu (2007)‚ "there is strategic consistency when the actions of an organization are consistent with the expectations of management‚ and these in turn are with the market and the context." Strategic management
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Wal-Mart Strategy Analysis What are the key activities that Wal-Mart uses to create competitive advantage over its competitors? * Merchandising – Wal-Mart tailored merchandise offering to local markets through traiting to track product movements and focus on selling products that are higher in demand. Store managers were also given more latitude in setting prices to meet local market conditions. * Store Operations – Wal-Mart chose to build a store at a location where it could be expanded
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