IS OUR NEW RELIGION FAME‚ AND CELEBRITIES OUR ‘GODS’? Are Hollywood news or gossip shows like Entertainment Tonight ‚ Extra ‚ The Insider ‚ and Access Hollywood among the TV programs you regularly watch? Have you ever felt almost giddy with anticipation while standing in line for tickets to the newest movie featuring your favorite actor or actress? Do you enjoy the parade of A-Listers walking down the red carpet prior to the Oscar‚ Emmy‚ and Tony award ceremonies? If you answered yes
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European Journal of Social Sciences ISSN 1450-2267 Vol.29 No.3 (2012)‚ pp. 405-412 © EuroJournals Publishing‚ Inc. 2012 http://www.europeanjournalofsocialsciences.com A Study on Consumer Buying Behaviour on Celebrity Endorsement and Brand Building of Automobile Industry in Tamil Nadu‚ India Annadurai Pughazhendi Research Scholar ‚ PSG Institute of Management (PSG College of Technology) Coimbatore‚ India D. Sudharani Ravindran Professor‚ PSG Institute of Management (PSG College of Technology)
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according to the nativist theory‚ is driven by an innate learning device. The development in language is a rapid learning process that begins at birth. Children learn quickly how to communicate their wants and needs first through cries and coos‚ then to more complex sounds. By age 5‚ a child’s vocabulary has increased tremendously and communication is performed with ease. The process of how language develops has been studied since the beginning of child development and many theories have been proposed
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The use of celebrities in advertising is not new. The celebrity endorsement is used since the early 50s with James Dean‚ for example. At this time‚ only the reputation of the celebrity count. Nowadays‚ the use of celebrities in advertising is no longer enough to its effectiveness and its presence enhances memory but also brings a kind of caution. Celebrity must possess a sufficient reputation to be recognized at first glance‚ but above all be credible. In an era obsessed with celebrities‚ it is no
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Is Celebrity Obsession Destroying Our Society? Is our fixation on the famous an escape from our lives? The pedestal on which we have put movie stars‚ sports figures‚ and famous people could give some people neck strain. We idolize them‚ follow their every move‚ and treat them as modern gods. There is a giant media subculture around the cult of personality. Gossip and news about the rich and famous is big business. Magazines like People and Us Weekly‚ TV shows like Access Hollywood and Entertainment
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. Social media has taken a big toll on our everyday lives. Social networking sites like Facebook‚ Instagram‚ and Snapchat allow you to connect with just about anyone. According to Cornell University’s Steven Strogatz‚ social media sites can make it more difficult for us to distinguish between the meaningful relationships we foster in the real world‚ and the numerous casual relationships formed through social media. Social media has become an unquestionable part of our everyday lives. According
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Parental and Celebrity Influences Tia Head ENG 121 Professor Quiana McCoy-Taylor 4/15/2012 Parental and Celebrity Influences The environment of a child molds them into the person they will become as an adult. The biggest influences in children lives are parents and celebrities. There are positive and negative influences these two both set as role models. When a child sees behavior of their parents affects their mental and social development as they grow. It seems
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CELEBRITY ENDORSMENT – PERCEPTION BY PROSPECTIVE EMPLOYEES (FMCG SECTOR) Rushina Singhi 1‚ Ch. Abhinav Guptha 2‚ Anshul Jain 3 Assistant Professor of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P 1 rushina.singhi@yahoo.co.in 2coolabhi405@gmail.com‚ 3 anshuljain01@gmail.com‚ ABSTRACT Celebrity endorsement‚ undoubtedly an essential and effective tool for attracting
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Transformative Learning Theory— An Overview This section of the monograph provides a brief overview of transformative learning theory from the perspective of Jack Mezirow. Also discussed are the conditions that need to be present‚ from his perspective‚ to foster transformative learning. Its intent is to provide a synthesis of its major premises‚ not an exhaustive discussion‚ that includes enough information from which to understand the implications and insights gained from discussing the various
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Social Cognitive Theory HISTORICAL ORIGINS OF SCT CORE CONCEPTS WITHIN SCT TELEVISION: EDUCATOR ’S FRIEND OR FOE? IMPLICATIONS FOR CLASSROOM INSTRUCTION Social cognitive theory (SCT) refers to a psychological model of behavior that emerged primarily from the work of Albert Bandura (1977; 1986). Initially developed with an emphasis on the acquisition of social behaviors‚ SCT continues to emphasize that learning occurs in a social context and that much of what is learned is gained through observation
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