What is ESP and how does it differ from teaching general English course What is ESP? ESP is English for Specific Purpose and can also be referred to as Business English. A great deal about the origins of ESP could be written. Notably‚ there are three reasons common to the emergence of all ESP: the demands of a Brave New World‚ a revolution in linguistics‚ and focus on the learner (Hutchinson & Waters‚ 1987). ESP arose as a term in the 1960’s as it became increasingly aware that general English
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Strategic Management Introduction - “Strategic Management is the management of an organization’s overall purpose‚ to ensure that the needs and enablers of the present are balanced with those of the future.” (Witcher & Chau 2010‚ P.6) In another word‚ it is the overall management of strategy in order to match and obtain the future long-term purpose and objectives. The main application is to achieve and sustain competitive advantages to enable an organization to compete effectively with rivals which
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Under Armour: Case 1 The following is an environmental analysis of the “performance apparel” business sector of the athletic apparel industry‚ with an analysis on Under Armour‚ the 3rd largest athletic apparel company. The company is clearly rapidly growing‚ touching markets that have been dominated before‚ but continues to pride themselves on the performance of their products. The first section of this analysis will cover the trends in technology‚ economics‚ demographics‚ socialites and culture
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patients. The influence that they hold to the business is that if it wasn’t for the patients there would be no NHS‚ and also if there were no patients or people getting ill or sick they would not have discovered any of the diseases that are around today‚ which means there wouldn’t be as much medication and antibiotics around as there are today. Customers for Cadburys are the ones that have kept them running and helped them make a profit in there business‚ by buying Cadburys chocolate confectionary
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SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths‚ Weaknesses/Limitations‚ Opportunities‚ and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey‚ who led a convention at Stanford University in the 1960s and 1970s
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Other organizations are providing ’blogs’ from existing employees covering their experiences in working for the organization. The main types of online recruitment
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High level rheotric revolves around logos logos uses reasoning to persuade the audience. Although‚ it can be difficult to spot at first logos is something we see daily. This portion of the practicum will illustrate how logos is depicted in advertisements. In a anti-smoking campaign by "Reverse the Damage" it claims “3 months after you quit smoking your lung function improves up to 30%.” Statistical data is used to reason with the audience and give them the chance to think about quitting smoking.
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Strategic Management Analyse Home Retail industry using PESTEL‚ scenarios‚ 5 forces and strategic groups. October 11 of 2012 London‚ UK Introduction Retail stores‚ are one of the biggest and largest businesses around the world. They produce thousands of hundreds in revenues and they are some of the biggest employers industries. WALL-MART‚ IKEA‚ TESCO‚ ARGOS‚ MACYS‚ WALLGREENS and OFICCE DEPOT are some of the well-known retail stores that supply us every day with different kind of goods
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Unit 36 – M1 Name: T*** **** Class: 2B2 Teacher: Mr. ******* M1 Grading grid Analyse the standard of working conditions provided by a selected manufacturer and a service provider. Introduction In this assignment I need to analyse the standard of working conditions provided by a selected manufacturer and a service provider‚ In other words I have to compare all the working conditions
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Strategic Marketing Contents Abstract Strategic marketing is the plan and roadmap of an organization which help to fit the marketing objectives with corporate vision. An organization’s ultimate target is to achieve competitive advantage in the market. Strategic marketing assists an organization to implement its marketing strategies to create positioning in the market so it becomes easy to achieve competitive advantage. TechCom Electra‚ an organization that produces electronic products like
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