IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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hi-tech supply chain managers are being tasked to manage risks to their supply chains in their increasingly competitive and innovative environments. This study proposes risk mitigation methodologies relevant to the hi-tech industry. The proposed risk methodologies are based on analysis of the supply-chain characteristics inherent to the hi-tech industry‚ vulnerabilities in the upstream and downstream hi-tech supply chain and successful steps taken by hi-tech firms in response to supply chain disruptions
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SUPPLY CHAIN & LOGISTICS MANAGEMENT Homework #1 (Due – April 18‚ 2013) Electronic Submission MS Word MSc ECOM/ICOM assignment submission system File name: hw1 and your HKU ID (e.g. hw1_1234567) Please limit the answer to 1 page for each (sub)question (60%) Case: Dell Inc.: Improving the Flexibility of the Desktop PC Supply Chain (Textbook‚ pp.179-187) 1. a) Why does L5 incur higher manufacturing and logistics costs than L6? What are some of the costs that are incurred in L5 but not
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SCM3006 Operations and Supply Chain Management Group Project Product: Baked Potato 1. Introduction 1.0 Introduce Baked Potato A baked potato is sometimes called a jacket potato in the United Kingdom. The baked potato has been popular in the UK and French for many years. In the mid-19th century‚ jacket potatoes were sold on the streets by hawkers during the autumn and winter months. In London‚ it was estimated that some 10 tons of baked potatoes were sold each day by this
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Apple Inc. (NASDAQ: AAPL; previously Apple Computer‚ Inc.) is an American multinational corporation that designs and markets consumer electronics‚ computer software‚ and personal computers. The company’s best-known hardware products include the Macintosh line of computers‚ the iPod‚ the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture‚ a professional
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AN ANALYSIS OF THE EDUCATION SUPPLY CHAIN AND SCM CHALLENGES IN K12 SCHOOLS The goal of supply chain management (SCM) is to integrate and optimize activities within and across organizations for all stakeholders’ satisfaction. SCM in academia‚ which is called Educational SCM‚ aims at giving the best education possible for the students making effective use of the available resources. In the academia‚ the customers themselves provide their bodies and souls‚ minds‚ belongings‚ or information as inputs
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SUPPLY CHAIN MANAGEMENT TERM PAPER ON FLEXIBILITY IN SUPPLY CHAIN MANAGEMENT Submitted by Ashish ROLL NO. 142 SEC-A MBA (IB) - 2009-11 Flexibility in supply chain management Objective of this paper: To show the flexibility in Supply chain management. Flexibility is considered to be an important differentiator in the current market place as well as in the supply chain management. The need for flexibility in SCM and also the little attention is paid to how operational
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International Logistics Written Assignment Logistics and Supply Chain Management Table of Contents 1.0 Executive Summary 3 2.0 Introduction and Background 4 3.0 Literature Review 5 4.0 Recommendations 8 Reference List 10 1.0 Executive Summary The globalisation of markets has increased customer demand and product differentiation. Higher quality products and shorter delivery times are essential for maintaining customer satisfaction
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model. (b) Solve the LP by Excel and obtain the sensitivity analysis report. (c) The seller of fried rice would like to increase his revenue by increasing the price of fried rice quoted to us. Is it possible for him to do so? If it is possible‚ how much more revenue can he obtain? If not‚ what should the seller do to
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Question: How does Operations and Supply Chain Mgmt enhance company profitability? 1. Content 2. Charts and Graphs 3. Evidence to support your position 4. Examples that highlight your conclusion Table of Contents: I. Executive Summary…………………………………………………………………………………………………………………….2 II. Operations Management and Profitability………………………………………………………………………………….3 III. Supply Chain Management and Profitability……………………………………………………………………………….5 IV. Examples/Case Studies………………………………………………………………………………………………………………
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