Project Proposal Project Proposal Product Strategy and Management INDIAN INSTITUTE OF MANAGEMENT‚ BANGALORE Understanding and analyzing the market strategy of Godrej Appliances Understanding and analyzing the market strategy of Godrej Appliances Submitted To Prof. Ramesh Venkateswaran Submitted by Group 2 Rajesh Kumar Sanga 1211286 Nareshbabu Vadditandra 1211277 Kaluvai Rajesh 1211192 Shiva Nanditha 1211232 Aditi Garg 1211322 Akhilesh Chader 1211196 Kasam
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“How Does the Body Function?” Do you consider your body a delicate temple‚ and do you give any thoughts to the daily functions it provides for you? Well‚ to name a few‚ the eyes‚ ears and skin play a vital role in our lives‚ and without these precious body parts I believe our life of living free would be limited. Someone once said that “the eyes provide a window to the soul‚ they also provide us with a window to the world.” Our vision starts when you look at an object; the light from
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and they go to different countries every night to eat people. They take them from their homes while they are sleeping and eat them. Sophie thinks these other giants need to be stopped but they are a lot bigger and meaner than the BFG. In the end she does come up with a plan to mix up a dream to tell the queen of England what is going on with these giants. Sophie and the BFG create a dream that tells the queen all about the bad giants and what they do at night and about her and the good giant. When
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From brand values to customer value Martin Christopher Recently there has been a growing tide of articles‚ papers and even conferences devoted to the question of the future of marketing (see‚ for example Brady and Davis‚ 1993; Coopers & Lybrand‚ 1993; Mitchell‚ 1994). Essentially‚ the point at issue is whether “traditional” marketing is appropriate for the conditions that now prevail in the late twentieth century. The basic principle of marketing still applies‚ that is the focus of the business
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How IT can add value to a company directly and indirectly. Information technology can add value to a company either directly or indirectly. Reducing the cost associated with a given products/services. Cost reduction could happen anywhere within acquisition of raw materials to delivery of final product/services. Cost reduction occurs in different forms‚ it usually occurs when IT allows the same activity or set of activities to be performed more efficiently (Diann‚ n.d.). IT may either reduce
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Names: Carlos Murillo‚ Xavier Villegas‚ Zabeth Chedraui‚ Paula Ruiz‚ Solange Guaman Case 7-1 Handy Andy Inc Is this a customer service problem? Why or why not? No‚ because the case did not mention that costumers were unsatisfied‚ in fact it says that few defects had been reported and most of the times the deliveries were fast enough‚ also that the installing compactors process was done efficiently. Marketing channels are the arrangement of intermediaries (wholesalers‚ retailers‚ and
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for a stellar academic record‚ it has been difficult until most recently when I was diagnosed with Attention Deficit Disorder (ADD). Therefore‚ my academic record and test scores do not reflect my true ability and potential. A partial reason for this shortcoming is because of the fact that I went through most of high school with undiagnosed Attention Deficit Disorder (ADD). Since my diagnosis‚ my ability to focus on my academic needs and to apply myself has improved greatly. Although I have been
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CUSTOMER LIFETIME VALUE: MARKETING MODELS AND APPLICATIONS Paul D. Berger Nada I. Nasr ABSTRACT Customer lifetime value has been a mainstay concept in direct response marketing for many years‚ and has been increasingly considered in the field of general marketing. However‚ the vast majority of literature on the topic (a) has been dedicated to extolling its use as a decisionmaking criterion; (b) has presented isolated numerical examples of its calculation/determination; and (c) has considered
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Zara Supply Chain Report By: A.H. C.L. H.L. S.H. X.W. Humble Beginnings In 1975‚ Amancio Ortea Gaona started Inditex Corporation in his first small shop in a remote town in Spain‚ Arteixo. Only 35 years later‚ it has emerged the largest apparel company in the world—Zara. Currently‚ Zara’s headquarters and two distribution centers are located in this small Spanish town. Zara broke a new path between the traditional high fashion and the mass fashion strategies; it provides
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The five major structures of the brain are myelencephalon‚ Metencephalon‚ mesencephalon‚ diencephalon and telencephalon. The myelencephalon carries signals from the brain to the entire parts of the human body and it is also uniquely shaped looking like a little net. The Metencephalon is made up of ascending and descending tracts just like the myelencephalon. It has two major divisions which are pons and the cerebellum. The mesencephalon has two divisions also and they are the tectum and the tegmentum
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