The middle-aged mother buys clothes at the Zara chain because they are cheap‚ while her daughter aged in the mid-20s buys Zara clothing because it is fashionable. Clearly‚ Zara is riding two of the winning retail trends - being in fashion and low prices - and making a very effective combination out of it. Much talked about‚ especially since its parent company’s IPO in 2001‚ often admired‚ sometimes reviled‚ but hardly ever ignored‚ Zara has been an interesting case study for many
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TABLE OF CONTENTS 1) INTRODUCTION 2) KEY OBJECTIVES 3) HUMANITARIAN LOGISTICS ADOPTED BY WFP a) SHIPPING b) AVIATION c) SURFACE TRANSPORT 4) EMERGENCY RESPONSE 5) DISASTERS RELEIF EMERGENCY FUNDS (DREF) d) UNITED NATIONS HUMANITARIAN RESPONSE DEPOTS IN DUBAI UAE 6) THE LOGISTICS ENVIRONMENT OF DUBAI a) AIR PORT AND FREE ZONE AREA b) LEGAL FRAMEWORK c) INFORMATION ABOUT OPERATIONS i. IMPORTS ii. DOCUMENTATIONS FOR
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The Harvard Business School case of one of the largest retails and clothe lines in the world‚ analyses and elaborates on how this Coruna based giant developed into what it is nowadays‚ and explains in detail how different parts of the organization work vertically to form the well established business they are. The case starts off with a brief discussion that Inditex Chief of Information Technology‚ Xan Salgado‚ and his long time friend and professional subordinate in the IT department‚ Bruno Sanchez
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Zara Case Study Main Problems Zara need to adapt their strategy to ensure future stability in meeting the demands of a larger customer base. The problems that they need to address are as follows; Rapid Organic growth outside of Spain – Zara have shifted focus into expanding overseas‚ specifically the Asia region. According to Exhibit 8‚ 120 new Zara stores were opened outside of Spain in 2010. Despite the current centralized distribution model working well and at below capacity‚ continuous rapid
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Field of study: Reverse Logistics | Topic: Managing returns for increased Reverse Logistics profits. | | | Research Proposal Alcuin Ninian Dhilip II MIB‚ 11SJCCMIB00 Managing returns for increased Reverse Logistics profits Reverse Logistics is one the most overlooked elements of the complete operation cycle. There is a perception that returns are a necessary evil to be avoided at all costs‚ Even though reuse of products and materials
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By Wendy –Zara exericse 1 Q5. Who are the customer ? The target market is broad‚ women‚ men‚ children that likes fashion and is sensitive to fashion. Q6 .Who are the customers‚ and what product/ service attributes do they consider important? The target market is very broad‚ Zara do not define their target by segmenting ages and lifestyles like what traditional retailers are doing. Its target market is working in big cities‚ with mid range income‚ a young‚ educated person that likes
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New collection Launch | Marketing Plan 22.10.2009 1 SITUATION ANALYSIS Zara Brand Wheel Fashionable clothes Varied assortment Trendy colors Feminine cuts Fashionable product lines for moderate costs Customer-‐centered business Runway trends adapted for the streets Brand Essence Fashion-‐oriented woman Trendy in every situaFon
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Developing innovative products/services for broad range of customers Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap‚ faster growth than Target‚ and logistical expertise rivaling Wal-Mart. 2. Significant investments in Marketing‚ Technology Development‚ Procurement & Customer Service ZARA takes just two weeks to get a new design from drawing board to store floor. ZARA invested much in developing its technology like e-business and
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John‚ 2010; Tom‚ Kelly & Ravi‚ 2012). Zara as one of the world’s most successful fast fashion brand (FFB) retailers has applied brand extension into its brand development. The purpose of this report is to examine the brand extensions strategy of Zara which include these areas: the marketing objectives of brand extension‚ the relationship between competitive advantage of Zara and the brand extension strategy‚ the model and concept of evaluate customers’ attitude towards FFB extensions to judge
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HALAL LOGISTIC Definition Halal logistics is the process of managing the material flow and information flow throughout the supply chain in accordance to a Halal standard. Halal is used to describe anything permissible under Islamic law‚ in contrast to haram‚ that which is forbidden. This covers aspects such as behaviour‚ speech‚ dress‚ conduct‚ manner‚ and dietary laws. CHARACTERISTIC OF HALAL LOGISTIC Halal
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