Discuss how the six macro-environments (demographic‚ economic‚ natural‚ technological‚ political‚ and social/cultural) forces may affect the marketing of a drink or food company. Companies and their suppliers‚ marketing intermediaries‚ customers‚ competitors‚ and publics all operate in a macro-environment of forces and trends that shape opportunities and pose threats. Within the rapidly changing global picture‚ the firm must monitor six major forces: demographic‚ economic‚ natural‚ technological
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therefore important for companies to keep an eye on new technological innovations. The technological elements of the external environment are a part of the LoNGPEST analysis‚ which is being used to scan a firms environment‚ so it in a best possible way can adopt to it. In this essay‚ I will attempt to explain how technology has been a vital reason for the globalization‚ and how it has made the world more efficient. There is no doubt that the development of information and communications technology is
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The Legal And Ethical Issues In Relation To The Use Of Business Information Unit 4 p2 12 b 1 Introduction There are many issues which relate to the use of information which affect an organisation‚ there are three main headings which are legal issues‚ ethical issues These main headings cover all the key information and how it may affect an organisation which may be crucial to the way they deal with information and how it may need to adjust its way of operating for legal issues‚ ethical
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Legal Issues Legal issue | Law/legislation | Brief description of legislation | Hygiene | Food Act 2003 (NSW)Food Regulation 2004 (NSW) | States where food can be prepared and sold‚ how food should be transported‚ stored‚ prepared‚ cooked and served. Expected hygiene standards‚ no spoiled or contaminated foods sold. Foods must match description given to customers | Liquor | Liquor Act 1982(NSW)Liquor Regulation 1996 (NSW) | Notification to the public to apply for a license‚ trading hours permitted
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animal populations from East Asia to as far west as Greenland were catastrophic. All facets of society‚ from peasant to king were affected; no one was safe. All of society was affected; nothing would ever be the same. Thus‚ there were many economic‚ social‚ and political effects of the Black Death. Before one can understand the effects of the Black Death‚ one must understand precisely what is and what it did. The Black Death was the common name for what is now known today to be three different diseases
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LEGAL ENVIRONMENT OF RUSSIA Communism is often blamed for the problems that occur today in Russia‚ especially for the lack in the legislation system. However‚ the ancient history of Russia deeply rooted the way current business practices are done in Russia: religion and Tsarism are the foundation of the lack in legislation. The Orthodox Church did not attempt to make its own laws that completed with those of the state. Russia‚ therefore‚ did not see the growth of law as an educational pursuit
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Assignment Three Part One: Legal Issues – These are laws set by the government. That are essentially rules that a business must follow. They are designed to keep both the consumer and the business happy and ensure that everyone is treated fairly. Vue must follow these rules or they may be prosecuted and faced with a punishment such as a fine or‚ I extreme circumstances‚ forced closure of a business. Data protection Act –The Data Protection Act is set up to stop businesses unlawfully sharing customers
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Ethical Issues in Marketing: The Context of Developing Countries Introduction: Marketing‚ in contemporary times‚ has seen a tumultuous change in the way it’s conducted in developing countries. The oft cited dictum that only change is constant in the marketing genre is an apposite one. Just as the media of social communication themselves have enormous influence everywhere‚ so advertising and marketing‚ using media as their vehicles‚ are pervasive‚ powerful forces shaping attitudes and behavior in
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marketing environment which made up of microenvironment and macroenvironment surrounds and impacts upon the organization. The microenvironment includes forces close to the company that affect its ability to serve consumers‚ such as other company departments‚ suppliers‚ competitors‚ and consumers. According to Armstrong et al (2006‚ pg. 61) the macroenvironment consists of larger societal forces that affect microenvironment which is the demographic‚ economic‚ natural‚ technological‚ political and cultural
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International Marketing: Exam 2 Notes Chapter 6: The Political Environment * Sovereignty of Nations * Sovereign state is independent & free from external control * Enjoys a full legal equality with other states * Governs own territory * Selects its own political‚ economic‚ and social systems * Has power to enter into agreements with other nations * Sovereignty refers to powers exercised by a state in relation to other countries and the
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