Project Report on e p ‐ A Marketing Pers spective Sub bmitted to Dr. A Anita Goya al Pr rofessor‚ M Marketing Group‚ IIM Lucknow w S ubmitted by Group 9 Digvijay A Ade Kapil Thuk kral Priyajeet S Singh R Abhinav v Ravi Shank kar Sandeep K Kumar PGP26012 2 PGP26021 1 PGP26032 2 PGP26033 3 PGP26041 1 PGP26049 9 SECT S TION 1 (Words 1290) The Compa any Pantalo Retail (I oon India) Pvt. Ltd.‚ a part o the Futur Group‚ is a leading I L of re s Indian opera of ator multiple retail form
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Tesco‚ corporations‚ society and consumers In this essay we are going to start to look closer at what is important for a business and what is important for society. We are going to look closer at Corporate Social Responsibility (CSR)‚ and find out what it means for a business and society. Some businesses‚ especially big businesses‚ shape many aspects of our lives. Some are around us all the time. Some have turnovers larger then a normal person can imagine. Some multi nationals have turnovers larger
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study the marketing strategies of leading players. • Study the entry strategies of global car manufacturers in India. • Examine and analyze the marketing mix of Hyundai Motors in the Indian passenger car industry. • Compare and contrast the marketing strategy of Hyundai with other leading players in the Indian passenger car industry Contents: Keywords: Case‚ Hyundai Motors‚ Indian Passenger Car Industry‚ Foreign Car Manufacturers in India‚ Marketing Small Cars in India‚ Marketing Mix‚ Positioning
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styles of cuisine‚ price brackets‚ and religious requirements. Even within a single restaurant much choice was available‚ and people ordered the entree they wanted from written menus In starting a new business like a restaurant you must have the strategy on how you can attract your customers in Balanga Bataan. First the location of your business must be accessible. Know the number of your prospective customer in the area of your business. Then determine the demographic profile of the market segment by
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CASE STUDY Coca-Cola / This article appeared in Contagous issue Thirty Two. Contagous is an intelligence resource for the global marketing communiy focusing on non-tradiional media and emergng technologes www.contagiousmagazine.com For more information please email the team on sales@contagiousmagazine.com 1st Page.indd 1 06/08/2012 18:04 newscase study / round-up/ casequarterly patagonia / study / coca-cola The Social Network COCA-COLA_EDITED_after proofs.indd 2 06/08/2012
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Marketing Strategy • Viral o Pandora has often been heralded for it’s great success in word of mouth and viral marketing. By 2012 Pandora had accumulated 100 million+ active and registered users‚ most of which had been acquired organically. According to an interview with Matt Nichols‚ Pandora’s Director of Marketing‚ Pandora success comes from providing a personalized service that it’s ‘competitors’ simply don’t match up to. “You can create personalized radio stations that play only music you’ll
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scenario for brands. If you advertise effectively it could help you build your brand name and if your competitor does it before you it might affect your presence in the market. Thought the opportunity is huge the investment is also big. Let us see how different brands used their television advertisements during this IPL for brand building. To start with the honours I would like to put a brand which is known for its daring image. Yes its Thumps Up which previously had the tagline “Taste the thunder”
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Strategies for Building Effective Relationships Judith Deese 09/07/2014 LDR/300 Silburn Pitter This paper will look at the constructing of actual relationships with other manager and workers calls for more time and effort put into your work. The most operational relationships yield many different methods and are very successful‚ operational and substantial most of the time. This only happens when the people involved encourage a level of high trust in their dealings. This paper will discuss
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Marketing strategies of Samsung in India Scenario in the consumers Durables sector:- Prior to liberalisation‚ the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej‚ Allwyn‚ Kelvinator and Voltas. Together‚ they controlled nearly 90% of the market. They were first superceded by players like BPL and Videocon in the early 1990s‚ which invested in brand-building and in enhancing distribution and service channels. Then‚ with liberalisation came a spate
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‘What makes Tesco successful? Place or Price strategy?’ Company Background Tesco was founded by Jack Cohen‚ who sold groceries in the markets of the London East End from 1919. The Tesco brand first appeared in 1924. He started by buying 30 pounds worth of army surplus rations. On his first day of selling this stock at the market he made a profit of one pound. After selling all of this he had made himself some money to work with. He used this money to buy goods‚ which other stores would not sell
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