Organizational environment can be divided into two which is external environment and internal environment. External environment consists of all outside institutions and forces that have an actual or potential interest or impact on the organization’s ability to achieve its objectives. The environment that influences the organization includes competitors‚ resources‚ technology and also economic conditions. Competitors are the other organizations which operate in the same field and share the same customers
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contents Executive Summary i The Coca-Cola Company Firm Profile ii The Beverage Industry in India iii India’s Societal System vii Macroeconomic Indicators and Demographics. vii Market System Aspects ix Infrastructure and Legal Order ix Cultural Dimensions x India’s Societal Predisposition xi Ideologies xii Indian Caste System xii Values xiii Religion xiv Political xv Economic xv Strategies and Policies xvi Constraints xvi Coca-Cola Strategy xvii Future Strategic Initiatives xvii Market
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References: Ackermann‚ Edith. 2001. “Piaget‟s Constructivism‚ Papert‟s Constructionism: What‟s the Difference?” Online available at MIT Media Labaratory: The Future of Learning. Baudry‚ Jean. 1974. “Ideological Effects on the Basic Cinematographic Apparatus.” Film Quarterly 28‚ no 7-8 (1970). Bergson‚ Henri. 2002. Henri Bergson: Key Writings. Ed. K.A. Pearson and J. Mullarkey. Trans. M. Bergson‚ Henri. 1911 [1896]
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Vision of future By: Omar Second year of secondary stage We in Egypt must have unique goals to be achieved in the journey of our life‚ those goals have to come as a result of thinking about problems which face each one personally‚ face the whole country and face many people in the world‚ so we have to add something valuable to our community which will change the face of the future in any way possible because the future belongs to the people who prepare
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employees‚ with employees and from employees to upper management. When a business or organization does not establish clear communication policies‚ define roles or provide training for better communications‚ this can result in several barriers to effective communication. The communication barriers that may arise in an organization include the following; No/Poor Communication Strategy. When organizations fail to establish consistent communication materials and policies for employees‚ this can lead
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Central Theme: In Positioning: The Battle for your Mind‚ the authors Al Ries and Jack Trout develop on the idea of communication. In marketing‚ communication is the key factor to advertise the product or brand to the consumer base‚ and the effectiveness of that communication will determined whether or not the message has been heard by the prospective consumers. The authors approach idea of communication with the goal of establishing the image or identity of a product so that consumers perceive it
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CONTENTS Introduction ................................................................................................................................... 1 Coca Cola versus Pepsi Cola – The History.................................................................................. 2 Examples of Coca Cola vs Pepsi De-Positioning .......................................................................... 3 Critical Analysis .............................................................................
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Harvard Business School 9-387-108 Rev. June 21‚ 1989 Coca-Cola Versus Pepsi-Cola (A) Coca-Cola and Pepsi-Cola had been competing for 93 years in 1982‚ and the rivalry had intensified since the early 1950s. By the mid-1970s‚ business journalists had labeled this competition "The Cola Wars." The launching of the Pepsi Challenge in 1977 propelled the wars into the 1980s‚ considerably altering the landscape of the soft-drink industry. History of Soft-Drink Concentrate Producers Soft drinks had existed
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discuss subsequent authors who cite Fournier’s seminal 1998 work Consumer relationships with brands Brand positioning Introduction to the Brand Audit Building new brands Individual project: literature and findings Dr Dale Miller: Towards sustainable branding Strategic Brand Management Process Steps Identify and establish brand positioning and values Recall: Key Concepts Mental maps Competitive frame of reference Points-of-parity and points-of-difference Core brand
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Strategic Brand Management Brand Positioning and Repositioning B.U.Deepankar PGP13077 IIM Kashipur A. Positioning – Introduction Positioning is to identify and establish the points of parity and points of difference for the right brand identity and brand image. Brand positioning is an important concept and is at the heart of the marketing strategy. It is the act of designing the company’s offer and its image so that it occupies the mind space of the consumer in a distinct way and has a value that
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