"How ethical is advertising that appears as publicity" Essays and Research Papers

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    Topics in Advertising

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    Advertising – S.Y.B.com Project Topics Roll Nos | Topic | 1 – 5 | Advertising campaign for Hotel Industry | 6 – 10 | Advertising campaign for Tourism Industry | 11 – 15 | Advertising campaign for Hospital Industry | 16 – 20 | Advertising campaign for Aviation Industry | 21 – 25 | Advertising campaign for Education Industry | 26 – 30 | Advertising campaign for Banking Industry | 31 – 35 | Advertising campaign for Insurance Industry | 36 - 40 | Techniques of visualisation of

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    Advertising and promotional tools The basic idea behind the marketing concept is that you make what you can sell. Even a good product that satisfies a need has to be made known to its target customers. During the introduction and growth stages of the standard product life cycle‚ the producer has to develop brand awareness‚ inform potential customers about its existence and features. According to the well-known “four ps” formulations of the marketing mix (product‚ price‚ place‚ promotion)‚ this

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    Advertising business aspects Advertising business aspects? Not in this world. How can advertising be ethical when we live in a society that says sex sells? The less you have on the better the ad is. Then we also live in a time that still portrays most minorities in stereotypical roles. Most minorities are still seen as second-class citizens in some advertisements. I think until advertisements depict women and minorities in a better way‚ advertising will never be ethical. Women

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    Methods of Advertising

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    Methods of Advertising Consumer Economics Introduction Whether one likes it or not‚ advertising is a way of life for consumers. It is everywhere. It is seen on television‚ in newspapers and magazines‚ in the grocery store‚ and even on streets‚ highways‚ and interstates. Advertising can make a consumer decide to purchase a particular product or service or not. There are many types of advertising methods. Some work and some do not. Some product advertisements “sell themselves” so to speak

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    advertising analysis

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    market first or proving that their product is superior to its competitors. All things considered‚ creating a brand is essential and market share can make or break a company. How does a drug company promote their product? How do they prove that their product is better than their competitors? Who is their target audience? How do the pharmaceutical companies protect their new drug investment? In 1998 Celebrex (celecoxib) was approved by the FDA. Through several mergers and acquisitions‚ Pfizer became

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    Advertising Campaign

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    saeed salem no signal 90 .Evaluate the creative strategy used by the Partnership for a DrugFree America in its advertising campaign‚ particularly with respect tothe use of strong fear appeals.Early spots of creative strategy used by the Partnership for Drug FreeAmerica in its advertising campaign are considered “melodramatic”relying too much on scare tactics and stereotypes such as the school bus driver who snorts cocaine; African-American boys selling crack inthe school yard; and the “one puff and

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    ethical

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    Motor Corporation is a Japanese company that manufactures cars and also other vehicles like trucks and busses. It has c Definition of CSR CSR or Corporate Social Responsibility is a self-regulated set of activities which are guided by some ethical and legal principles. Under CSR‚ companies can decide to take up some initiatives that will help them in complying with the legal standards as well as in making a positive contribution to the society. d Driving forces of CSR The driving forces

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    Sex in Advertising

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    Sex In Advertising An important controversial issue that America faces today is the debate of sex in advertising. Edward A. McCabe and John Carroll are two authors that present opposing arguments about this issue. McCabe persuades the reader into thinking that sex in advertising is no big deal‚ while Carroll explains why this is a major problem in America. Sex ads are defined as any type of advertising that shows pictures of partial nudity with wording that relates to the body in a sexual way

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    Merits of Advertising Advertising is an indispensable part of the marketing strategy of any product or service. A proper advertisement has a great impact on the sales of the product and that is why companies spend huge amount of money to make effective advertisements. Needless to say‚ there are many advantages of advertisements. Mass Reach- Advertising is a communication medium which can reach a wide range of people over a broad geological region. For example- advertising via a daily newspaper

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    Sexism in Advertising

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    Solutions. The company has an entire Company’s Purpose‚ Values‚ and Principles section to read on the webpage. However‚ Noxzema recently released and advertisement that struck at these values. The advertisement brings up many social issues in advertising today‚ such as the idea of No means Yes‚ street harassment is acceptable‚ promotes sexual violence‚ need for external validation‚ promotes an unattainable standard of physical beauty‚ and finally promotes stereo types toward construction workers

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