COMPANY & PRODUCT The company that we choose is Lay Hong Berhad. This company listed on the Main Market of Bursa Malaysia on 20 October 1994. Its core business activities are in the mass production of basic daily necessities fresh table and specialty chicken eggs‚ liquid egg‚ chilled and frozen dressed chicken‚ chicken parts and processed related chicken products for example frankfurters‚ nuggets and fried chicken. The company’s products are marketed under two registered brands namely Nutriplus
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Literature Review 1. Public relation 2. Understanding PR 3. Advertising 4. Advertising- types and how to use it in the 5. present Business Scenario 6. The Objective of an Advertiser’s Right Selection 7. Role of media vehicles in Advertisement 8. The Better Tool of Communication 9. An Analysis PR Vs Advertising 10. The Present scenario 11. The Research 12.
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the Board) Kazuo Hirai (President & CEO) | Products | Consumer electronics Semiconductors Video games Media/Entertainment Computer hardware Telecom equipment | Services | Financial services‚ insurance‚ banking‚ credit finance and advertising agency | Revenue | US$ 79.186 billion (2012)[2] | Operating income | US$ -0.820 billion (2012)[2] | Net income | US$ -5.569 billion (2012)[2] | Total assets | US$ 162.142 billion (2012)[2] | Total equity | US$ 30.36 billion (2012)[2]
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Ethical Dilemmas 1) You are a prosecutor in a jurisdiction that does not use the grand jury system. An elderly man has administered a lethal dose of sleeping tablets to his wife ‚who was suffering from Alzheimer’s disease. He calmly turned himself in to the police department‚ and the case is on the front page of the paper. It is entirely up to you whether to charge him with murder. What would you do? What criteria did you use to arrive at your decision? 2) You are a probation officer and
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For centuries‚ corporations have promoted their products by stereotypically demeaning women. This unfortunate circumstance still‚ many years later has to some degree merely intensified as censorship within advertising has been lifted. Women are born into this belittling stereotype‚ ‘…The emotional‚ sexual‚ and psychological stereotyping of females begins when the doctor says‚ ’It’s a girl’.’ (Chisholm‚ 1973:36). Within this modern age‚ a variety of societal roles are acceptable for both men and
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the rest of the marketing mix‚ particularly product/brand decisions‚ so that it may effectively support an entire marketing mix strategy. The promotion mix consists of four basic elements. They are:- 1. Advertising 2. Personal Selling 3. Sales Promotion‚ and 4. Publicity 1. Advertising is the dissemination of information by non-personal means through paid media where the source is the sponsoring organization. 2. Personal selling is the dissemination of information by non-personal methods
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with civility Advertising Advertising attract us in a lot of ways. It is a form of non-personal and paid form of communication for goods‚ services and ideas by the identified sponsor. It is always strategic in character. Ethics in Advertising The Second National Council declared “If the media are to be correctly employed‚ it is essential that all who use them know the principles of the moral order and apply them faithfully in this domain” Ethics are very important in advertising. Ethics can be
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and explain at least three ethical considerations. I believe that the first ethical consideration is the fact that the potential employee was upfront in revealing that he had a degenerative progressive condition that could result in a disability. He did not have to bring this to our attention and his physicians are not even able to predict when the disabling condition will appear or if it will appear at all. The candidate was demonstrating his own highly ethical behavior which is ultimately
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ADVERTISING INDUSTRY ANALYSIS | SUBMITTED BY: Group 1 | Roshni Nair -46Shashank Sinha - 09Tejo Ram - 20Sweta Jain - 52Ratnesh Pandey - 60Swapnil Pande - 53 | | | | 4/6/2012 | | Introduction The purpose of advertising is to deliver a message‚ usually in order to sell a product or service. It is used to deliver an organization’s message to as many people as possible. The primary functions of advertising agencies are planning and creating advertising campaigns for clients and placing
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“You’re Soaking in it” “How Advertising Informs to our Benefit” The two articles “You’re soaking in it” by Pozner‚ and “How Advertising Informs to our Benefit” by Calfee‚ offer two very different takes on the effects of advertising. Pozner claims that movies and TV shows have become a new medium for companies to present their ads. She goes on saying how these companies exploit their audiences by portraying a fictional society. Although she is very critical‚ I agree with her‚ that ads such as
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