decrease in sales over the past five (5) years. Appointed as the Strategic Marketing Manager‚ the main objective is to propose an alternative approach to achieving the company’s goals and objectives. FINDINGS: 2.1 Show the macro and micro environmental factors which influence marketing decisions. Marketing Environment The marketing environment consists of all the factors of a market which impact a marketing management’s decision when producing products as well as developing and maintaining profitable
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Understanding the External Marketing Environment INTRODUCTION “All businesses operate within an environment‚ which directly or indirectly affects the way in which they function‚ just as we as consumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.” said Elaine O’Brien‚ University of Strathclyde. Unlike the controllable marketing mix variables‚ the environmental forces are not controllable by marketers
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constantly affected by the internal and external environmental factors. Identify these external factor and explain in detail primarily how the external factor have or would influence your organization in its strategic planning . Elaborate your answer with example. Organizational activities and future plans are constantly affected by the internal and external environmental factors. For success in the present world‚ one need to consider not only the internal environment of the company consisting of its
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Impact of External and Internal Factors on the Four Functions of Management External and internal factors such as globalization‚ technology‚ innovation‚ diversity and ethics can greatly impact the four functions of management. Functions such as planning‚ organizing‚ leading‚ and controlling can be influenced by these different internal and external factors since organizations need to ensure that they are addressed properly for business success. In addition‚ knowing the external and internal factors
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Impact of Environmental Factors on Marketing Decisions of Costco Wholesale Corporation Environmental factors consist of all the factors and activities which have a considerable impact on the running of the business. Environmental factors have a powerful impact on the normal functioning of the any business‚ especially in the marketing decisions (Pagell & Halperin‚ 2000). These factors pose challenges and threats to the success of any business. In order to deal with such environmental factors
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External Environment: Opportunities and Threats for JetBlue Airway Societal environment After September 2001‚ air travel decreased sharply and major airline companies had lost the money. This makes those airline companies to increase the debt by tapping their credit lines and/or issuing bonds. These actions were vital to help the carriers survive the dramatic decline in passenger levels and fares‚ and the sharp increase in losses‚ but left most of the major airlines burdened with huge debt
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strategic direction‚ core competencies‚ relied technologies and their future impact of new technologies‚ and how management and use of consumer data will impact future business. In addition‚ we have analyzed Amazon’s strengths‚ weaknesses‚ opportunities and threats in a SWOT analysis. Based on this analysis‚ and research‚ we have recommend a course of action as to how Amazon should respond to their weaknesses and threats and how best to leverage strengths to take advantage of available opportunities
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External Factors Nutrition Having a healthy diet and getting the right nutrition is essential for the growth of children’s development years. This helps children become physically strong‚ healthy and also the brain can reach its full potential‚ eating healthy can reduce the risk of diseases and vitamin deficiencies. It is important children eat healthy fresh food and not processed foods as they have high levels of salt‚ fat and sugar and this can lead to obesity. Education Children need
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uncertain marketing environment deeply affects the organization’.Discuss this statement‚explaining what is meant by the’marketing environment’ and explaining how it might affect marketing plans and activities with an example. The Marketing Environment The marketing environment refers to all of the internal and external forces that affect a marketer’s ability to create‚ communicate‚ deliver and exchange offerings of value. The factors and forces within the marketing environment
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MARKETING ENVIRONMENT Introduction: A variety of environmental forces influence a company’s marketing system. Some of them are controllable while some others are uncontrollable. It is the responsibility of the marketing manager to change the company’s policies along with the changing environment. According to Philip Kotler‚ “A company’s marketing environment consists of the internal factors & forces‚ which affect the company’s ability to develop & maintain successful transactions
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