CUSTOMER PROFITABILITY ANALYSIS: CHALLENGES AND NEW DIRECTIONS Summary This article presents the concept of modifying cost accounting system in order to provide measurements from a customer profitability viewpoint. Most management accounting systems focus on products‚ departments or geographical areas‚ which have little to do with customers. A questionnaire was sent to marketing managers and marketing controllers and interviews with respondents. Much of this article draws on qualitative responses
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Profitability Ratios Profitability ratios measure two aspects of a corporation’s profits: (1) those elements of operations that contribute to profit and (2) the relationship of profit to total investment and investment by stockholders. The first group of profitability ratios [gross profit (or gross margin) percentage‚ operating margin percentage‚ and net profit margin percentage] expresses income statement elements as percentages of net sales. The second group of profitability ratios (return on
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PROFITABILITY RATIOS One of the most important measures of a company’s success is its profitability. However‚ individual figures shown in the income statement/profit and loss account for gross profit and net profit mean very little by themselves. When these profit figures are expressed as a percentage of sales‚ they are more useful. This percentage can then be compared with those of previous years‚ or with the percentages of other similar companies. Changes in the gross profit percentage ratio
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Profitability Ratios Profitability Ratios attempt to measure the firm’s success in generating income. These ratios reflect the combined effects of the firm’s asset and debt management. Profit Margin The Profit Margin indicates the dollars in income that the firm earns on each dollar of sales. This ratio is calculated by dividing Net Income by Sales. Return on Assets (ROA) and Return on Equity (ROE) The Return on Assets Ratio indicates the dollars in income earned by the firm on its assets
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behavior---------------------------------------3 3 Evaluation of profitability analysis---------------------------------4 4 Conclusion and recommendation----------------------------------8 References--------------------------------------------------------------------9 Executive summary This report provides an evaluation of Woolworths in respect of ethical behavior and profitability analysis to fulfill an investor’s ethical requirement. The investigation
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Influenced by Magazines Women ranging from thirteen through eighteen years of age feel they don¡¦t have the ideal body image because of the influence of magazines. We believe that a magazine has the biggest influence on women because they provide fashion and style. Every month they pull out what is "it" and not. Magazines typically create an image of young women in thin bodies or in beautiful skin. Most magazines have pictures of models with bathing suit and provide dieting and exercise
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Question 1 1. Which type of health insurance pays part of all of the surgeon ’s fee for an operation Answer a. surgical expense b. hospital expenses c. physician ’s expense d. major medical expense 3 points Question 2 1. Health insurance typically includes Answer a. deductibles b. out-of-pocket limits c. co-payments d. all of the above 3 points Question 3 1. Driver classification includes information on a person ’s and is
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Performance of Mutual Funds Case study of SBI & HDFC Bank Mrs.Gazal Aggarwal** Mrs Meenu Kaur* Introduction The last three decades of 20th Century witnessed the emergence of a number of issues that spared debates and discussion among economist. Financial sector is the major area of macro economy that has received renewed focus in recent years; the banking sector has been the cynosure of academia. The traditional face of banking is also undergoing a change from that of a mere intermediator
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Profitability Ratios A class of financial metrics that are used to assess a business’s ability to generate earnings as compared to its expenses and other relevant costs incurred during a specific period of time. For most of these ratios‚ having a higher value relative to a competitor’s ratio or the same ratio from a previous period is indicative that the company is doing well. Gross Profit Margin A financial metric used to assess a firm’s financial health by revealing the proportion of
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Fit For Life How Sports Influenced Me Winning athletes and top students share many of the same qualities. They are both hardworking‚ dedicated‚ and have the desire to be successful. But a student-athlete has all of these characteristics plus numerous others. Throughout high school‚ I played multiple sports and they each taught me something different‚ influenced my life‚ and helped shape me into the person I am today. A few things I learned include how important teamwork is and how critical it is
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