Generation Y: They’ve arrived at work with a new attitude By Stephanie Armour‚ USA TODAY They’re young‚ smart‚ brash. They may wear flip-flops to the office or listen to iPods at their desk. They want to work‚ but they don’t want work to be their life. Jennifer Lewis‚ 22‚ finds it awkward that older employees report expenses to her. By Eileen Blass‚ USA TODAY This is Generation Y‚ a force of as many as 70 million‚ and the first wave is just now embarking on their careers — taking their
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Veterans‚ Baby Boomers‚ Generation X‚ Generation Y and Generation Z.Here I’ve tried to analyze Gen X & Gen Y. GEN X The moniker Generation X was coined by Douglas Coupland‚ who chose the unknown variable “X” to describe a generation that defies definition.Members of Generation X are largely in their 30’s and early 40’s. On the whole‚ they are more ethnically diverse and better educated than the Baby Boomers. The term “Baby
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www.hbr.org HBR CASE STUDY How ca n Sarah and Josh work together m ore effectively? Gen Y in the Workforce by Tamara J. Erickson • Reprint R0902X This document is authorized for use only in MBA Global Management by Rob Anthony at Hult International Business School - Boston from October 2012 to February 2013. How I learned to love millennials (and stop worrying about what they were doing with their iPhones). HBR CASE STUDY Gen Y in the Workforce COPYRIGHT © 2009 HARVARD
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The important as market target should Gen Y and young professional is to catch up the changing environment in furniture market. There are more and more youngers to move from home independently. The market segment is changing from a family base customer to independent youngsters. Because more and more youngsters want to have their own apartment after they have graduated. They are growing up and try to make the decision for their future. Therefore‚ the trendy and smaller furniture are more suitable
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Gen Y: a generation of flashing advertisements‚ constant brand name bombardments‚ and off the meter spending habits. These factors combined with their disposable income enable this youth to become shopping fanatics‚ allowing smart retailers to make bank. With the Internet continuously accessible‚ malls with numerous “hip” stores‚ and brand names that promise popularity‚ Generation Y is consumed entirely by their spending habits. Celebrity endorsements and brand names are what they are looking
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------------------------------------------------- QUESTION 2. Analysis of Generation Y ------------------------------------------------- B) Commentary to the HBR case study I see their problems first as related to poor communications skills‚ and secondly a generation issue. Mental models of GenY´s and GenXes are not necessarily vastly dissimilar‚ especially if compared to the dinosaurs from the Baby Boomer generation. Nonetheless Sarah and Josh are encoded with quite different value systems
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Gen Y employees want their job which are good pay‚ benefits‚ rapid career advancement‚ work-life harmony‚ interesting and meaningful work‚ all of these make them become unstable employees. To fulfill and retain them‚ human resource’s role should pay more attention to these roles below. First of all‚ performance appraisal. Performance appraisal is a method to determine an employee’s job performance in terms of time‚ quality and cost by manager or supervisor. This process is a part of guiding
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In the case study “Gen Y in the Workplace‚” a situation is presented where Josh‚ an employee and recent graduate has new ideas on how to promote an upcoming film for the company he works for. However‚ Sarah‚ his immediate supervisor‚ has her own ideas and quickly dismisses Josh’s ideas without fully hearing them. Upset‚ Josh reaches out to the company’s CEO with his ideas. The CEO is impressed and invites him to the following day’s meeting. Sarah did not find out about this until the following
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TRANSFORMATION FOR GENERATION – Y It is time we bid good-bye to the old meeting rooms and welcome new social spaces as the organizations across the whole world are going to witness a huge generation shift in their workforce. The Generation Y‚ also referred to as the “Millenials”‚ born between 1977 and 1990‚ are set to dominate and change the style of work in the next 10 years. These are four recognized generations as follows: 1. Radio Babies (Born between 1930-45) 2. Baby Boomers (Born between 1946-64)
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Abstract. A baby boomer is a person who was born between the years 1946 and 1964 during the post-World War II baby boom. Generation X‚ commonly abbreviated to Gen X‚ is the generation born after the Western post-World War II baby between the early 1960s to the early 1980s. Both generations are currently performing jobs all around the world. The baby boomers were characterized as rebellious generation that could not wait to get away from their parents because of the legacy left to them after the
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