drowning. This is where the brand got its name from. Lifebuoy is a product of Hindustan Unilever Limited (HUL)‚ India. It was initially launched with the sole intention of targeting men and everything sporty. “Tandarusti ki raksha karta hai Lifebuoy” captured the essence of their campaign brilliantly. The premise was made clear. Use lifebuoy and stay strong. The quintessential red chunky bar of soap became synonymous with masculine health and good value for money. The same brand positioning was maintained
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the Reebok sportswear company‚ TaylorMade-Adidas golf company and Rockport. Based in Herzogenaurach‚ Germany‚ Adidas is the leading sportswear manufacturer in Europe and the world’s second largest sporting goods manufacturer. Adidas has two sub-brands namely Adidas Sports Performance and Adidas Sports Style. Adidas Sports Performance aims to enhance athletes’ performance in all sports with Adidas products. Adidas Sports Performance focuses on five key categories: Football‚ basketball‚ running
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COLGATE Business Overview Colgate Objectives Organization Structure $10.6 Billion Revenue (2005) Operating in 200 Countries 70% of sales outside the US Compete in Oral Personal & Home Care; Pet Nutrition segments Brands: Colgate‚ Palmolive‚ Speed Stick‚ Ajax‚ Hills Science Diet Consistent unit volume‚ revenue and gross margin growth. Focus on high margin core businesses. Case Facts: Colgate Max Fresh Colgate Max Fresh (CMF) launched in 2004 Less cannibalization than expected More
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Dabur India Limited: Brand Architecture _�_ Branded House: DABUR INDIA LIMITED Dabur India Ltd. started off as a small pharmacy‚ but has grown and expanded into a powerful FMCG force in the Indian market. It is right up there in the mix with the FMCG moguls like HUL‚ P&G etc. in terms of sales‚ revenue and market penetration. Dabur has always been an organisation hinged on strong R&D and product development adhering to stringent quality norms. The Indian connection has helped Dabur in becoming
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readers can be found at the end of this article Effect of perceived brand origin associations on consumer perceptions of quality Mrugank V. Thakor Anne M. Lavack Associate Professor‚ John Molson School of Business‚ Concordia University‚ Montreal‚ Quebec‚ Canada Associate Professor‚ Faculty of Administation‚ University of Regina‚ Regina‚ Saskatchewan‚ Canada Keywords Brand identity‚ Country-of-origin‚ Corporate ownership‚ Consumer psychology‚ Component manufacturing‚ Manufacturing industries Abstract
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Positioning and Brand Loyalty Shelane Edie SRM 410: Contemporary Issues in Sports Marketing & Management Date: December 03‚ 2012 This is assignment is to demonstrate and summarize three sports products that have a large or high degree of brand loyalty. Shank‚ 2009 said‚ “Fixing a sports entity in the minds of consumers in the target market. I choose Nike‚ Spalding and Life fitness gym/sports equipment(s). These sports product(s) that is identify demonstrate high degree of brand loyalty to
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Introduction Frutika Juice is the juice brand of AFBL‚ recently introduced juice in the prevalent Bangladesh market. From the lunching of the product Frutika Juice has come up with novelty promotional campaign in order to grab the market share. It also tried to make available the product in the market through their effective distribution channel. The history of Akij Group stretches back to later part of the forties. In its infancy‚ the Group started in humble way with jute trading which was
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Brand Management Part 1 Lecturer: Francesco P. Veneziano Submitted by: Neyn 002FM005 11th June‚ 2008 Page 1 Contents Introduction Executive Summary The Company History Milestones Locations over the world Page 3 Page 6 Page 9 Page 9 Page 13 Page 17 Actual Marketing Marketing mix (4ps) SWOT‚ PEST analysis of the company Brand Strategy Doctrine Page 18 Page 18 Page 28 Page 36 Financial (3 years) Balance Sheet (2005 / 2006 / 2007) Income Statement (2005 / 2006 / 2007)
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taken outinferences about the consumer buying behavior for toothpastes Executive Summary Oral hygiene is sought to be one of the most necessary aspects to maintain good healthsince the pre-modern era where natural products like Neem sticks were used to maintaingood teeth. With the advancement of technology in the modern era‚ products liketoothpastes‚ mouth washes‚ dental floss‚ and teeth whiteners have been introduced.Realizing the importance of these products in consumers daily lives especially toothpastes
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Jang Newspaper Brand Audit Prepared by: Moiz Instructor: Dr. Kamran Siddiqui INTRODUCTION OBJECTIVE The purpose of this brand audit is to analyze the brand Jang Newspaper and determine the true personality of the newspaper. The brand audit covers the key attributes that are associated with Jang‚ the specific needs that the newspaper caters to and which particular the target market that it serves. Finally the audit has CBBE model that identifies the equity of the brand and certain recommendations
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