DIFFERENCES BETWEEN MARKETING & SELLING Compiled by : Prof.(Dr.) Sameer Sharma‚ Amity University‚ NOIDA. S.No.MarketingS.No.Sales 1Marketing starts with the buyer and focusesconstantly on buyer’s needs.1Selling starts with the seller and is preoccupied allthe time with the seller’s needs.2Seeks to convert “customer needs” into‘products’.2Seeks to convert ‘products’ into “Cash”.3Views business as a customer satisfying process.3Views business as a goods producing process.4Marketing effort leads
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When terrorists hijacked four planes to use them as weapons and killed thousands of innocent people in the process‚ a chain reaction started that quickly swept across the country. Today we live with many of those changes‚ from heightened security checkpoints at airports to more requirements to get a driver’s license. Government contractors saw their market changed overnight‚ with a rush of government spending on new security priorities‚ creating an abundance of business opportunities. Ten years later
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The history of book manufacturing Stories have been part of human history from the beginning. They were passed on from mother to daughter‚ father to son and were recorded on cave walls. The ancient Mesopotamians carved their histories on stone tablets and the ancient Egyptians wrote down there stories on papyrus using hieroglyphics which were first used in 3200 BC. This new method of gathering information was introduced to the Greeks in 650 BC. Book printing using woodblock printing was invented
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and selling. Training programmes‚ enterprise development and the current thrust for competitiveness have now given high priority to promoting marketing awareness among small business owners‚ and marketing is now assuming its rightful place along with other business functions. Since early 1990s there has been a change in the thinking of businessman from product orientation to consumer orientation. Modern business concerns lay emphasis on ‘selling satisfaction’ and not merely on selling products
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authorization Three developments— urbanization‚ immigration‚ and increasing disparities in wealth— were key components of the Industrial Revolution in the North. What do you think? “ ” . iStockphoto.com/Tunyaluck Phuttal Most of the massive industries of the Industrial Age emerged in the North. There‚ because there was work‚ cities ballooned into metropolises. If the government intervened to assist the weak and the They attracted worldwide incapable‚ it would pollute the business environment
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Personal Selling I. Personal Selling Basics A. What is Personal Selling? We all know‚ or at least have an impression‚ of what personal selling entails. As a general rule‚ college students tend to be somewhat negatively predisposed toward personal selling‚ particularly as a career. As such‚ in addition to explaining a variety of personal selling concepts and explaining personal selling’s role in the promotion mix‚ a goal for these notes is to dispel some of these negative impressions
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Education ICT can be beneficial to the world with computers to help students and teachers in their education. It benefits students because it can help them type up work quickly e.g. long essays. It gives them confidence on their vocabulary and if they did a mistake at the beginning when handwritten they don’t have to write up the whole essay again‚ making their presentation of work low rated. It helps the teachers so they don’t have that much of work to do. They benefit from this because they
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` Outline for Preparation of Manual Title Page A. Name of product to be sold. B. Name of company you are selling for. C. Course name and number. D. Your name and date. I. Developing a Personal Selling Philosophy A. Describe the marketing setting (e.g.‚ retail‚ wholesale‚ manufacturing‚ or service). B. Describe the role of personal selling in this setting. C. Describe the typical salesperson’s training to become a consultant/problem-solving type of salesperson. II. Developing a Relationship
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prime example of a company that operates under the operationally excellent market discipline. Major moves by Amazon that support this claim are one-click shopping‚ free shipping‚ and extremely simple publishing on the Kindle store. Just as GE is the most noted company in the text Discipline of Market Leaders as operationally excellent‚ “More than any other corporation of the Internet age‚ Amazon embodies the emerging culture of business strategy. It is the General Electric of our times‚ and Bezos is
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in the seminal nature-nurture debate is that the environment determines how heredity expresses itself. Society has changed much in the last eighty years‚ and the degree of change within the last twenty to thirty years has been more rapid than in any other period of human history. Basic skills sets have always changed based on the availability of technology and the dynamics of social convention. The advent of the computer age has changed human occupational‚ social‚ and educational development significantly
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