COM3702/101/3/2013 Tutorial letter 101/3/2013 Media studies: policy‚ management and media representation COM3702 Semesters 1 & 2 Department of Communication Science IMPORTANT INFORMATION: This tutorial letter contains important information about your module. CONTENTS 1 2 3 3.1 3.2 3.3 4 4.1 4.2 4.3 5 6 7 8 8.1 8.2 8.3 8.4 9 10 11 INTRODUCTION ............................................................................................................................ 3 PURPOSE OF AND
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Advertising and News Brian D. Smith Sr. BCOM 426 July 1‚ 2013 The advertising and news environments in media communications are catered to the interests of the targeted audience. Companies advertise toys on channels that children watch as a means of influencing them to ask their parents to buy a specific item. Advertisements on a channel that broadcasts programs about the outdoors will have the products that are most interesting to people who enjoy the outdoor experience. “This language
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moving us toward a more globalized system. What are the benefits of this? What are the potential negative impacts? What needs to be done in order to prevent the negative impacts from occurring? Please explain the technological advancement you chose to focus on‚ and then answer the questions included here. Your response should be at least 500 words in length. How Technological Advancement has improve Journalism and Media Benifits: 1 Technological advancement has inextricably revolutionized
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September 26‚ 2013 How Has The Internet Affected Your Privacy? After the terrorist attacks on September 11‚ 2001 the government took a big step forward in trying to protect the American people. Today‚ 12 years later‚ the government continues to protect the American people online in ways that are questioned daily. The questions remain‚ does the government really need to be watching us online? What privacy do we have while using our computers? Imagine shopping at your favorite store‚ you
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History Early in communication research‚ an approach was developed to study the gratifications that attract and hold audiences to the kinds of media and the types of content that satisfy their social and psychological needs. Researchers Jay G. Blumer and Elihu Katz introduced the Uses and Gratification Theory not asking the question of "What do media do to people?" rather asking‚ “What do people do with media?" The Uses and Gratification Theory A theory of Mass Communication that places the
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INTRODUCTION A. Mass media as a product of modernity B. The development of communication and media as an academic discipline C. DEFINING THEORY Theory – system of law-like propositions THEORY – helps make sense of phenomena THEORY – helps in guiding action THEORY – helps predict consequence/behavior of reality THEORY – propositions to understand reality KINDS OF MEDIA THEORY * Social Scientific * based on systematic and objective observation of media and other relevant
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I was very surprised how the article made a point of how mothers are represented in the media. They are usually represented as cooking‚ cleaning‚ and baby machines. It is sad but is oh so true. In the article the focus is the way that mothers are portrayed in the media. The over simplification of the role of motherhood inside house and outside of the house is something to take notice to. Often in the media mothers are recognized for being housewives and care givers. Yes‚ this is true that they are
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shown. The media only shows gangs involved with drugs and the violence‚ and as a result the media has scared many people into believing that gangs will take over our cities if we do not stop them. The movie Colors and the TV show American Justice overwhelmingly portrays gangs as bad. The movie Colors displays the bad things in gangs like how easy it could be to join a gang and to distribute the drugs for them. This movie portrays the working of a gang in California.. The movie also showed how the older
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In the last 50 years the media influence has grown exponentially with the advance of technology‚ first there was the telegraph‚ then the radio‚ the newspaper‚ magazines‚ television and now the internet. We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work‚ entertainment‚ health care‚ education‚ personal relationships‚ traveling and anything else that we have to do. A common person in the city usually wakes
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How The Media Affects Society The media is undoubtedly a significant and influential aspect in modern day society. As a means of communication in a world very much advanced in technology‚ the media touches all types of people through various forms such as the radio‚ newspapers‚ televisions etc. The question remains: what information is left unbiased and untarnished? The people within society must sort through the many bits of information fed to them and unfortunately‚ in most cases‚ all bits
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