Objectives of COMESA COMESA was established in 1994 to replace the Preferential Trade Area for Eastern and Southern Africa (PTA)‚ which had been in existence since 1981. The PTA was established within the framework of the OAU’s Lagos Plan of Action (LPA) and the Final Act of Lagos (FAL). Both the LPA and the FAL envisaged an evolutionary process in the economic integration of the continent in which regional economic communities would constitute building blocks upon which the creation of an African
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MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
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HOW TO HAVE AN EFFICIENT AND EFFECTIVE FILING SYSTEM FOR THE BANKS PRESENTATION OF THE CASE A banking institution whose operation centers in giving services that requires documents should have a good set up of filing system. Banks have different kind of papers from a simple single slip of transaction up to the very confidential files of client and the bank itself. But how will bank give a best service and maintain the account and relationship to their clients especially the valued one if they
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Segmentation‚ Targeting and Positioning; This essay will illustrate the extent to which effective marketing must incorporate Segmentation‚ Targeting and Positioning. Marketing effectively differs from one organization to another as each has their own separate goals‚ which they pursue. To answer how important each of the afore mentioned marketing tools are‚ one must define what Marketing is and then take into account how each is applied and why if not applied in an organizations approach to selling
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International Journal of Operations & Production Management A service positioning matrix David A. Collier Susan M. Meyer Article information: To cite this document: David A. Collier Susan M. Meyer‚ (1998)‚"A service positioning matrix"‚ International Journal of Operations & Production Management‚ Vol. 18 Iss 12 pp. 1223 - 1244 Permanent link to this document: http://dx.doi.org/10.1108/01443579810236647 Downloaded on: 09 February 2015‚ At: 04:39 (PT) References: this document contains references
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No. 1 - Four essential steps in the management by objectives (MBO) process Management by objectives (MBO) is a system whereby managers and employees define goals for every department‚ project‚ and person and use them to monitor subsequent performance. Four major activities make MBO successful. MBO is result oriented. Emphasize the accomplishment rather than input. Encourage the participation at all level of organization that means collaborative‚ shared power and self management. A process consisting
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Goals and Objectives ABC‚ Incorporated had identified the need to strengthen their current methodologies of ensuring that all applicable critical and security patches were being deployed and applied. The company believed that this objective would build a solid foundation to further mature its’ IT security practices. In order to facilitate that objective‚ the company developed five specific goals for this project: 1. Create a functional SCCM infrastructure to facilitate the automation of deploying
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International Airlines; focusing on their positioning‚ brand identity‚ segmentation and performance. MGMT E-6020 Final Project Value Proposition and Positioning “In its simplest form‚ a value proposition is the summation of the brand’s functional‚ emotional and self–expressive benefits that bring value to the customer.”1 Southwest Airline’s value proposition is simply to get passengers to their destinations on time‚ at the lowest possible cost‚ and to have fun while doing it. This value proposition
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Individual: Web or Mobile System Paper Andrea Carson University of Phoenix Mobile Computing The wave that has brought with it the computer age has and continues to evolve as technology grows and becomes more complicated. Web 2.0 can be interpreted as an emerging group of new social sites that have come to encompass the entirety of human interaction as bets as possible and transferred it to an online platform (Golding‚ 2008). Popular social sites such as Facebook and YouTube have
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Mobile Communications Chapter 4: Wireless Telecommunication Systems slides by Jochen Schiller with modifications by Emmanuel Agu Market q GSM q q Overview q Services q Sub-systems q Components Prof. Dr.-Ing. Jochen Schiller‚ http://www.jochenschiller.de/ MC SS05 4.1 Mobile phone subscribers worldwide 1600 approx. 1.7 bn 1400 1200 Subscribers [million] GSM total TDMA total CDMA total 800 PDC total Analogue total 600 W-CDMA Total wireless Prediction (1998) 400 1000
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