Long Range Planning 40 (2007) 535e558 http://www.elsevier.com/locate/lrp Policy Gaming for Strategy and Change Jac L. A. Geurts‚ Richard D. Duke and Patrick A. M. Vermeulen This article summarizes the major insights collected in a retrospective comparative analysis of eight strategic projects in which ‘policy gaming’ was the major methodology. Policy gaming uses gaming-simulation to assist organizations in policy exploration‚ decision making and strategic change. The process combines the rigor
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Borrowing Create Value? If so‚ for whom? If not‚ then why do so many executives concern themselves with leverage? It depends; Borrowing creates value if the company borrows at the optimal amount of debt or less. If the company borrows more than the optimal amount of debt‚ then borrowing will destroy value. Borrowing will increase value of the firm through the tax shield that borrowing brings. Thus‚ the increase value of the firm will increase the value of equity and create value to shareholders
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sales growth stagnation in the late 1980s‚ MEM Company has to develop a strategy to remain competitive in the toiletries industry. As of 1980‚ there were as many as 60 companies and 200 brands in the industry highlighting the highly competitive rivalry in the market and the abundance of substitutes due to lowly differentiated products . Faced‚ with two options either to introduce a new brand‚ Cambridge‚ or to expand distribution into food stores. We have decided to analyze these options based on 3 perspectives;
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net/gl/kinh-doanh/2012/07/trung-nguyen-cai-chinh-vi-the-so-mot-cafe-g7-1/ Market Penetration strategy: With a vision in potential emerging Vietnamese market‚ where GDP per capita is only 250$ in 1995 (2010 is $1200)‚ Trung Nguyen Coffee was established in Buon Ma Thuoc for strategy to become world-class branch name dominating the national and international market. In 1998‚ Trung Nguyen Coffee started to penetrate Sai Gon market- economic center of Vietnam. However‚ they have gotten for a long time the failure until the events for 10
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"Push" strategy‚ also known as high pressure tactics‚ the emphasis is on various aspects of distribution channels‚ personal selling‚ marketing activities‚ focused on staff promotions and trade promotions. "Pull" strategy‚ also known as attractive strategy‚ generally through the use of intensive advertising‚ sales promotion and other activities‚ causing the consumer’s desire to buy‚ to stimulate buying motives‚ thus increasing the pressure on brokers‚ prompting retailers to wholesalers‚ wholesalers
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11/3/2014 Why Your Company Should Have A Whistleblowing Policy Why Your Company Should Have A Whistleblowing Policy by Tim Barnett‚ Assistant Professor of Management‚ Louisiana Tech University Sam Advanced Management Journal‚ Autumn‚ 1992‚ pp. 37-42 Whistleblowers‚ those individuals who call attention to possible wrongdoing within their organizations‚ are the subjects of much controversy. Some say that whistleblowers are noble characters‚ willing to sacrifice personally and professionally to expose
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October 3‚ 2013 How to use Appeals and Strategies: How do authors manage to truly captivate and inspire their audience? Surely it is not an easy task nor does it come seamlessly. It is through the proper use of the three appeals‚ logos‚ pathos and ethos as well as rhetorical strategies that authors succeed in delivering their message. We can see these employed correctly in readings such as Alexander Stille’s text “The Ganges’ Next Life” as well as Rachel Carson’s book Silent Spring
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Health Policy values Name Course Course title Course instructor Date I am an American national‚ born in Nigeria‚ raised in the upper middle class in an orthodox family. In the US‚ my denomination enjoys a massive representation‚ having a lot of values‚ traditions‚ beliefs‚ as well as an inclination to the New Testament. My religion regularly holds that our bodies are the temple of the Holy Spirit and as a result in the healing of the body as well as the soul are frequently interlinked
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MARKETING ANALYSIS AND STRATEGY RECOMMENDATION FOR STARBUCKS COFFEE COMPANY INTRODUCTION The purpose of this report is to conduct market analysis and recommend appropriate marketing strategies for Starbucks Coffee. In the report‚ we will first look into Starbucks’s goal‚ its product and markets. Then we will look into the key actions and decisions that lead to the success of the company. After that‚ we will discuss the issues that Starbucks is facing in this competitive global market. For each
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in an organisation’s daily operations via efficient recruitment‚ training and development‚ and staff retention. Besides‚ efficient human resource management may create competitive advantage to an organisation. There are various theories explained how human resource management impacts an organisation’s performance. This essay focuses on two theories – Reinforcement Theory and Resource-Based Theory. 2.0 Reinforcement Theory and the Implementation Reinforcement theory was proposed by BF Skinner
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