Green economy 1. What is bad for you and the environment is cheap 2. What is good for you and good for the environment is expensive 3. Most people cant afford it 4. Not only is it expensive it isn’t any better for the environment Blue economy 1. Open your eyes to see what we have 2. Using what you thought was waste to create food energy and jobs 3. Poverty into development 4. Scarcity into abundance 5. Make a bigger cake to share 6. Starts with entrepreneurs
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E. Jerome McCarthy was an American marketing professor who was the first person to introduce the marketing mix (also known as the 4 Ps) (E. Jerome McCarthy‚ 2014). The marketing mix refers to the set of actions‚ or tactics‚ that a company uses to promote its brand or product in the market. (The Economic Times‚ 2014). The 4 Ps refers to: product‚ price‚ place and promotion. Each element of the marketing mix is influenced by one another and it takes a lot of market research and understanding from many
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Economics Assignment 2 The Indian Economy Executive Summary The Indian Economy is currently experiencing strong growth adverse to difficulties witnessed after the global financial crisis. Current GDP levels at approximately $1.5 US Dollars as the fifth largest economy in the world. The aim of this paper is to address macroeconomic conditions that may affect India’s ability to maintain high levels of growth. Monetary and Fiscal policy have been analysed and recommendations made to manage
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Marketing Mix [Name] MKT/421 February 6‚ 2013 [Instructor] What is Marketing Mix? Marketing mix consist of four controllable variables which surrounds the target market of the product or service. Process of finding the target market and its marketing mix is called marketing strategy. “The marketing mix—or the four Ps—consists of tactical marketing tools‚ blended into an integrated marketing program that actually delivers the intended value proposition to target customers “(Kerin et al.‚ 2011
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Economy of Switzerland Switzerland as the world knows it today is a country with strong and stable economy. With countries ups and downs‚ the noticeable economic revival begun in 2002‚ when political and economic actors have implemented a “game plan” which included certain measurements. With certain handling of situation in economy‚ Switzerland could feel a perceptible growth year after year. This essay discuses Switzerland’s achievements in development of country’s economy‚ as well as examines
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Marketing Mix The marketing mix is essentially about meeting the needs of the customer. Companies must make determinations about what “works” and what does not “work”. In order to assess where the company stands with their product or service‚ a marketing mix that is focused on the customer will help in addressing the changes that should be made. Companies can address such things as the packaging of the product or service. Warranties can be
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1. EXECUTIVE SUMMARY Current macroeconomic indicators | | | | |12.2009 12.2010 | | |GDP growth (percentage) -1.3 6.1 | |
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The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering‚ and is often synonymous with the four Ps: price‚ product‚ promotion‚ and place; in service marketing‚ however‚ the four Ps have been expanded to the seven Ps or eight Ps to address the different nature of services. In recent times‚ the concept of four Cs has been introduced as a more customer-driven replacement of four Ps.[1] And
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several different ways. The two main economies that seem to act as basic levels of functioning economies are command economies and market economies. These two economies work in various ways and provide interesting things for consumers and businesses. However‚ even though a command economy and a market economy have various similarities and differences‚ a market economy is ultimately more beneficial for a country. Command economies and market economies have different degrees of government interference
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almost six years‚ the world economy has entered a period of uncertainty due to a financial turmoil triggered by the subprime mortgage crisis in the United States of America (USA). During 2002 to 2007‚ the world economic growth averaged 4.5 percent per annum compared to 3 percent in the 1990s. The sudden gloom in world economic prospects has come as a surprise in view of the persistent economic growth and stability. The crisis initially affected advanced economies and then its contagion spread
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