of Organizational Planning and Management HUS 643.22 Systems Analysis Comp Unit IV-B Purpose: To discuss the components of the marketing mix‚ outline the product offerings of the agency and define strategic planning from an open systems perspective. Monifa K. Jackson December 26‚ 2003 Dr. Harold Carter Thesis Development Marketing mix is a management function linking the organization to its external environment. The linking or transaction occurs not only between customers
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................................................................................................. 4 4.1 The marketing concept 4.2 The marketing mix (product) 4.3 The marketing mix (price) Page ..................................................................................................................................... 5 5.1 The marketing mix (place) 5.2 The marketing mix (promotions) Page .........................................................................................
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The marketing mix is often considered as the center of a marketing strategy. It is defined by Kotler and Armstrong (2010:84) as ‘the set of controllable‚ tactical marketing tools that the firm blends to produce the response it wants in the target market.’ These tools are; Product‚ Price‚ Place and Promotion‚ which are commonly known as the ‘4 Ps.’ A combination of these four components offers the ability to create a successful marketing mix that will produce the desired results. This essay will first
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from the case study and other resources that are applicable A) You will need to provide a paragraph or brief explanation of the following characteristics of products or services below Brand The brand or branding of a product is the image of how a company is view among the general public‚ the brand is their identity in the market and what the consumer is aiming to associate itself with. Visual music is seen as a specialist in music and ‘cult’ movie DVDs Their aim is to be seen as a respected
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Marketing mix: a. Product Tesla is a new company. It only has three vehicle models. Based on information that Tesla has a few competitors and it starts make a profit in the first quarter of 2014. We assume that Tesla’s Model X electric vehicles are still in the introductory stage. People who buy its products are innovators and early adopters. The target market is the consumer who wants to take a risk in order to experience new design and technology to experience. Model X has not been released yet
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ECONOMIES OF SCALE When a firm moves from small scale to large scale production‚ the average cost of production of each unit falls. The reasons for which this happens are known as economies of scale – they are the benefits which result in the cost savings of large scale operations which come about when a firm expands. In other words‚ economies of scale are advantages reaped by firms engaging in large scale production. There are two types of economies of scale. They are: * Internal economies
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Business Environment Assignment#2 The UK Economy Done by: Saira The economy of the United Kingdom is the world’s sixth-largest national economy measured by both nominal GDP and purchasing power parity (PPP). The UK has the third-largest national economy in Europe measured by nominal GDP (after Germany and France) and the second-largest measured by PPP (after Germany). Its GDP per capita is ranked the 20th highest in the world in nominal
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that comes into mind is perhaps football‚ coffee or dancing. You might not think of it as one of the world’s fastest growing economies; one of the BRIC nations‚ [Brazil‚ Russia‚ India and China] recognised by Goldman Sachs in 2003‚ as one of four countries with the potential to become some of the world’s largest economies by 20501. As of 2009‚ Brazil is the 8th largest economy by nominal GDP‚ and in terms of Power Purchasing Parity‚ or PPP.2 Economic growth in Brazil has been significant over the past
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The country of Mexico is one of the most important emerging economies and is renewing its efforts to become a leader in the region it just became a member of the Pacific Alliance. The Mexican economy lately has put themselves on a plan to increase the production of work and money coming out of the country. The Mexican economy recovered from the severe blow generated by the 2008-2009 global financial crisis as the economy of Mexico experienced an average growth of 4.3 % between 2010 and 2012. The
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How weather influences the economy? A nd how can we reduce its impact? study the link between weather and stock compares during 50 years the Dow Jones Industrial Average index and the daily cloudiness. The result is; there is a positive relationship. But how is that possible? Investors should not be impartial? I did not expected that when I give money to my bank‚ an investor could be influenced by a sunbeam. A possible explanation is that is the entry of sunshine periods who can be more optimistically
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