Evaluate and determine the marketing mix Submission details Candidate’s Name Phone No. Assessor’s Name Phone No. Assessment Site Assessment Date/s Time/s This Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective The candidate must demonstrate the ability‚ knowledge and skills
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Marketing Mix A marketing mix refers to the actions or strategies adopted by a company in a bid to present itself favorably to potential customers existing in its market. The choice of the marketing mix to be adopted by a company is usually aimed at ensuring that a company maintains and increases its level of sales. The four main components that make up a marketing mix include a company’s products‚ price‚ promotion and place of sales. Each of the marketing mix components mentioned above affect
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Travels of a t-shirt in the global economy In the United States‚ consumers are constantly purchasing items from foreign countries without acknowledging where‚ how‚ and when it is produced. In my reading‚ the book “Travels of a t-shirt in the global economy: An economist examines the markets‚ power and politics of world trade” author Pietra Rivoli explains many difficulties in the production of her t-shirt. The production has conflicts such as the global tensions from states‚ markets and social actors
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CURRENT ECONOMIC SITUATION 2 Introduction The current macroeconomic situation in the United States of America according to the article Economy in the United States that it is the world’s largest national economy‚ but has been going through a shaky economy. In 2010 the nominal GDP was around $14.7 trillion dollars. It also is a very high output when looking purchasing capita. The U.S. is one of the largest trading nations in the world with its
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well-developed social market economy‚ and a high standard of living. Until the 1980s‚ many of Austria ’s largest industry firms were nationalised; in recent years‚ however‚ privatisation has reduced state holdings to a level comparable to other European economies. Labour movements are particularly strong in Austria and have large influence on labour politics. Next to a highly developed industry‚ international tourism is the most important part of the national economy. Germany has historically been
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Chapter 5: The Open Economy 1. In a small open economy‚ if exports equal $20 billion‚ imports equal $30 billion‚ and domestic national saving equals $25 billion‚ how much are net capital outflows? Answer:–$10 billion NX = capital flows = 20-30 = -$10b 2. In Micronesia‚ which is a small open economy‚ if exports equal $5 billion and imports equal $7 billion‚ what is Micronesia’s trade balance? Answer: Micronesia has a deficit trade
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Marketing Principles Today‚ marketing must be understood not in the old sense of making a sale‚ but in a new sense of satisfying customer needs. Without customer needs there is no marketing. If the marketer understands customer needs; develops products that provide superior customer value; and prices‚ distributes‚ and promotes them effectively‚ these products will be sold easily. Selling and advertising are just part of “marketing mix” which is a set of marketing tools that work together to satisfy
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Economy of Vietnam By Adam McCarty Introduction Vietnam has been a country ruled by colonists‚ divided or at war for most of the twentieth century. Unification of the country in 1976 was followed by invasion of Cambodia in 1978‚ and a subsequent brief but violent war with China. This troubled history had profound consequences for economic development in general‚ and attempts to impose central planning in particular. Central planning was imposed upon Northern Vietnam in the 1950s‚ and upon
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Lecture 1. EXPERIENCE ECONOMY - when the person buys experience‚ he pays to spend time enjoying a series of memorable events that a company stages -> as in theatrical - businesses must orchestrate play memorable events for their customers [pic] - EE is applied- new experience concept‚ experience included ins services and products‚ experience venues‚ additional offerings supporting memory of the experience - The anatomy of an Experience 1. The
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Many Americans consume food at an alarming rate without even stopping to think of what they really might be eating or how it ended up on their plate. If we just took the time to see how our food systems worked‚ we would notice the domino affect trickling down from government to average day Americans. In order for us to be able to grow and produce food‚ farmers are paid by our government in the form of subsidies. These crops often times do not grow naturally from the ground. Chemicals are pumped into
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