Marketing Mix MKT421 June 12‚ 2013 Marketing Mix This paper is going to discuss the marketing mix‚ also known as the 4 P’s. The 4 P’s are product‚ place‚ price‚ and promotion. There will also be an example of a business and how it has applied the marketing mix. The customer is the main focus when marketing. Everything is tailored to fit the wants and needs of the customer. Product The product is the goods‚ services‚ or a combination of the two that the customers buy from the company. The
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INTRODUCTION According to palmer (2004; 576)‚ “the marketing mix refers to the choices available to a company or organization regarding the promotion or marketing of its product or services. Usually this process involves considerations regarding where the marketing will take place‚ the product or service‚ the customers‚ and the best way to carry out the promotion as a whole.” The marketing mix is not based on any theory‚ but on the need for marketing managers to breakdown their decision making into
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Mixed economy -Both the state and private sector direct the economy -All of the economies are mixed economy since no economy is running pure planned economy or market economy -Market price decided by both market and states (i) Allocation Function: Government has to provide for public goods. Public goods such as national defense‚ government administration and so on are different from private goods. These goods cannot be provided through market mechanism but are essential for consumers and
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Introduction: Iceland is located between Norway‚ Scotland and Greenland in the North Atlantic Ocean. It is also the 2nd largest island of Europe. Iceland’s economy is based on the Scandinavian type capitalistic system‚ also known as the Nordic Tiger because of its rapid growth. With a population of only 312‚872 people‚ it is ranked as a country with highest HDI and one of the highest GDP per capita PPP. Iceland is a modern welfare state which provides health‚ education and security to all its
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The economy Palace economy The Minoan economy and civilization heavily depended on the cultivation of wheat‚ olives‚ grapes and barley Several industries within the Minoan society had been supported by the Minoan economy such as‚ textiles‚ pottery and metal work industries Minoan palaces became the centre of economic activity and life where manufacturing industries were based in palaces Produce had been collected‚ recorded and stored in palaces – evident through a large amount of pithoi vessels
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Marketing Mix Products Coca-Cola is the leading provider of soft drinks in the world. Our company wishes to stay at the top of the game for non-alcoholic carbonated drink products. Coca cola also is looking for healthy alternatives for the customers that do not drink carbonated beverages. This brand extension will be necessary because of the constant competition in the soft drink industry. Distribution Coca cola products can be found almost everywhere. It is our goal to provide our products to the
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What type of Economy does China have? Explain some of the benefits of this system to the country and some of the drawbacks. 1. Since the People’s Republic of China was formed in 1949 until 1978‚ China had a planned socialist economy like the former Soviet Union. The government owned all factories and farms. Planning committees controlled all production. Market forces were often ignored when they conflicted with plans of the state. In 1978 China introduced farm reforms. Farmers could grow
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Assignment #2 Yohanan Zemichael PSCI 2602: A03 October 11‚ 2012 The framework of global political economy has evolved through a series of historical periods. For this paper‚ I will be comparing the overall structure and organization of the global political economy during the Bretton Woods period (1945-1975) and the Contemporary period (1975-2010). The main objective will be the United States’ projection of political power throughout these two historical periods. By
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The marketing mix is a business tool used in marketing and by marketeers . The marketing mix is often crucial when determining a product or brand ’s offer‚ and is often associated with the four P ’s: price‚ product‚ promotion‚ and place.[1] In service marketing‚ however‚ the four Ps are expanded to the seven P ’s [2] or eight P ’s to address the different nature of services. In the 1990 ’s‚ the concept of four C ’s was introduced as a more customer-driven replacement of four P ’s.[3] There are two
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The Planned Economy Key Characteristics What to Produce: Central Planning Committee (CPC) determines national priorities and implements 1 and 5 year plans How to Produce: CPC allocates resources to production managers so as to meet targets. Production carried out to meet the national interest‚ not profit. For Whom to Produce: Influenced by income levels but the CPC often determines those income levels as it also offered incentives for workers to do the more demanding jobs. Most often a sense of moral
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