Scope of fashion forecasting “Forecasting provides a way for executives to expand their thinking about changes‚ through anticipating the future‚ and projecting the likely outcomes.” (Lavenback and Cleary 1981) Long term forecasting (over 2 years ahead) is used by executives for planning purposes. It is also used for marketing managers to position products in the marketplace in relationship to competition. (http://www.fibre2fashion.com/industry-article/free-fashion-industry-article/fashion-forecasting/fashion-forecasting5
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infrastructure and how it affects Zara’s performance. Inditex is concerned about its IT infrastructure being antiquated and the possibility that hardware vendors will upgrade their machines leaving them incompatible with DOS. Because Zara’s core business model is vertically integrated‚ it could specialize in speed and efficiency and the fast fashion trend. By assessing the pros and cons of the new IT infrastructure with Zara’s brand image‚ they determined that implementing the new POS networking system
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ZARA IT for Fast Fashion ( Case Analysis) 1) Please describe three most important competitive advantages of ZARA (Inditex) over its main competitor. How sustainable is this advantage? 2) Assume that ZARA is considering to enter the US market. Please recommend actions for ZARA. Please make clear assumptions when necessary. After reading and analyzing the Zara case we came several conclusions when it comes to Zara’s competitive advantage over its competitors. We understood that Zara is using
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Jordan Royse According to KRS One‚ Hip Hop fashion is one of the nine "extended" elements of hip-hop culture. Hip-hop fashion refers to a particular style of dress that originated with African-American and Latino people in New York City. Hip hop fashion has changed drastically over the years. During the 1980s‚ major hip-hop stars of like Run-DMC and LL Cool J wore things like large glasses‚ kangol hats‚ multi-finger rings‚ and sneakers. Artists such as Kurtis Blow and Big Daddy
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development‚ manufacturing and worldwide marketing and sales of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel[4] and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31‚ 2012). As of 2012‚ it employed more than 44‚000 people worldwide. In 2014 the brand alone was valued
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(Hons) Fashion Business UNIT: Fashion Buying and Merchandising ‘Why is fashioning the body considered more important for women than for men? Use examples of contemporary and historical body practices in your answer.’ Women did not have a role in the patriarchy society. Women were valued in their relation to men; they did non have an independent value. Therefore their appearance was more important for them. Only very recently things became more equal
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Mind/Body Problem From your reading of Hasker‚ and using the categories he uses‚ what view of the mind/body problem do you think is exhibited by Picard? By Maddox? Support your answer. Upon completion of the readings‚ and having watched the episode “The Measure of a Man” from Star Trek: New Generations I have come to the conclusion that Picard has a very materialistic view of the mind/body problem stating that “Man is a wholly material being” (Hasker‚ 69). Meanwhile Maddox holds a very
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History of Fashion Buyer Fashion buyer existed since 1940s. Thee first time fashion buyer exist was called traveling salesman. Fashion buyer existed because of there’s something different between design and manufacturing. The existed of fashion buyer because of apparel industry. Apparel industry was born because of the development of mass production. Mass Manufactured and Apparel Industry history Before the American Civil War‚ most clothing was made by tailors or by individuals or their
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referential groups and virtual consumption communities 3 2.1.1 Online referential groups in fashion and fashion bloggers 4 3. Fashion opinion leadership 5 3.1 Fashion opinion seeking 5 3.1.1 The process within referential groups in fashion: coherence of opinion leaders and opinion seekers 6 3.1.2 Victoria Beckham as fashion opinion leader for the Birkin Bag 7 4. Why and how marketers make use fashion opinion leaders 9 5. Conclusion 13 List of references 14 List of illustrations
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What Is Fashion Marketing & Management? Fashion marketing and management people work throughout the industry. They are busy marketing collections for designers‚ creating fashion ad campaigns and filling the ranks of retail merchandising and management. Whether working for designers‚ ad agencies‚ fashion journals or retail establishments‚ their responsibility is to move fashion. 1. Attributes * Marketing and management requires a great deal of fashion savvy
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