ZARA: Fast Fashion Zara’s performance in the EU. Zara is the largest and most internationalized of Inditex (Industria de Diseno Textil) chain based on Spain. Zara had built up their business in the Spanish market by 1990‚ and started to expand their business into global market. At the same time‚ according to the case‚ they started to make major investments in manufacturing logistics and IT‚ including establishment of a just-in-time manufacturing system‚ a 130‚000-square-meter warehouse close
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Consider the impact of modern Japanese fashion on Western fashion. In the fashion field‚ there has been much discussion revolving of the issue of modern Japanese style influence on Western fashion. Indeed‚ the Japanese style is becoming more and more popular in Western Counties. Specifically‚ Rajia (2011) has states that Japanese fashion may be not as popular as some high-end brands in the Western country like Gucci and Louis Vuitton. But Japanese rely on their unique design and marketing strategy
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control of the prov inces‚ the sam urai clans established them selv es as v iable political entities. By the late 1 2 th century ‚ sam urai lords ruled both the prov inces and central Japan. They m aintained their influence until the m id-1 87 0’s when the sam urai class was outlawed and their priv ileged status was dissolv ed. Samurai warriors were at the top of the social order CASTE POSITION The sam urai class‚ "shim in‚" form ed Japan’s top elite‚ and were the only caste granted the priv
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Nike’s Market Analysis Nike’s Market Analysis There are many companies offering similar but not identical products‚ this is called Monopolistic competition market‚ and there are also many buyers that perceive differences between these products like service‚ features‚ design and quality‚ so they are willing to pay different prices for them. Therefore‚ each firm influences each other on the extent of the product prices or has some control over some. For instance‚ exists different
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growing fashion retail clothing company‚ which operates on a wide scale across the globe‚ the brand offers its customers all the latest fashionable clothing and accessories based at reasonable and low prices which can be acknowledged from the companies motto ‘fashion and quality at the best price’. The company has appealed to European customers as it offers a range of products for everyone from the likes of high-end fashionable products to casual basics more or less for everyone. The company plans
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Executive Summary The company strategy that Nike uses is an ingenious one. A strategy that founder Phil Knight thought of while still in school at Stanford. Instead of paying Americans to put together Nike’s shoes‚ Knight thought that it would be a better idea to take manufacturing plants overseas to places where labor is much cheaper than in the U.S.‚ places like Taiwan and South Korea. With 86% of its products being produced in one of those two countries and Nike employing a large number of people
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inspiration and innovation to every athlete in the world. If you have a body‚ you are an athlete. (NIKE) Nike originated because of two men‚ Bill Bowerman and Phil Knight. Bowerman was the Track and Field coach at the University of Oregon‚ while Knight was one of his runners. Bill Bowerman wanted to design shoes for his runners that would maximize their performance. Upon Graduating‚ Knight felt that high performance running shoes could be produced in Japan that could compete with the dominance already established
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sir and dear frens………… 2day am here to deliver speech on the topic fashion….. we all are familiar with fashion…2day wat we do is fashion..wat we wear is fashion.. going In the history of fashion we may wonder how fashion had been originated from.. fine in the 8th century Cordoba‚ Spain‚ Ziryab‚ a famous musician and stylist migrant from Baghdad‚ introduced the first germ of fashion. He developed a sophisticated clothing fashion based on seasonal and daily timings. For example: winter costumes
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“That’s the new style now!? This generations style is much different from when I was growing up” say’s my great grandma. Today’s fashion has changed drastically amongst almost the past century. Most people use fashion to set a statement‚ express themselves‚ and for religion‚ etc. Back in the 1900’s your fashion statement meant something‚ with the new millennium‚ it’s a competition with name brand labels‚ and who can afford to wear what. Now-a-days clothes have been highly favored‚ back then it was
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common people want to look and feel like celebrities. This affects a shift in consumer behavior and marketing. People are more likely to purchase garments if celebrities are seen wearing them than the consumers’ personal taste. This new celebrity obsession will drive consumers to buy the latest worn garment their most admired celebrity is wearing. This change in consumer behavior will have to be taken into consideration when companies advertise as they will be more likely to sell a product if celebrities
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