What did the women wear during the Civil War Era? The women wore at least seven layers under their dresses everyday. The first layer would be their bloomers/plantlets‚ which were made of cotton and would come below the knee or to the ankle‚ depending on which they were wearing. Usually‚ a young lady would wear those that would go to the knee‚ the more mature and older women would wear them longer‚ to the ankles. The second layer was the Chemise. It wasn’t made of more than a cotton nightgown that
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from Gucci?’ ‘No‚ I prefer the latest designer wear from Rohit Ball’ These are lines often heard in the fashion conscious creme de la creme of Indian society. The story is the same in almost any commercially ‘happening’ city in the world except that the names of the designers keep changing. This does not mean that the national designers have not made a dent in the world market! The Indian fashion world got global attention after Miss Sushmita Sen and Miss Aishwarya Rai won the much coveted Miss Universe
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The New Look In February 1947‚ Christian Dior introduced the first major postwar collection‚ called the "Corolle Line"‚ which was later renamed the "New Look" by American journalists in Life Magazine (Fashions of the 1950 ’s: The "New Look). Dior was over the harsh utility style clothes and their masculine characteristic. With the "New Look"‚ most recognizable by its curvy shape and line‚ Dior started the fashion revolution away from the wartime mode (Fashions of the 1950 ’s: The "New Look)
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FROM: Sean Mayer DATE: January 16‚ 1989 SUBJECT: Mr. Jax Fashion Growth Strategy and US Expansion PROBLEM (See Appendix 1: Problem Highlights): Mr. Jax Inc. has successfully grown into one Canada’s largest clothing apparel company. We have grown to be the 6th largest and had four successful acquisitions. Our success in the past eight years has shown our revenue stream at 1500% and profits at 500%. Over the last 2 years‚ the company has been in a loss position due to aggressive growth and operational
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Apparel Industry Outlook The global apparel chain was a typical buyer-driven chain in which upstream structure was fragmented‚ locally owned‚ dispersed‚ and often tiered production whereas downstream structure was relatively concentrated intermediaries. The industry was coordinated and dominated by downstream intermediaries like retailers and branded marketers. A short summary of the apparel industry characteristics was as follows: Production: Very fragmented apparel production. Developing countries
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Nike (NKE) In the 1950’s‚ Bill Bowerman‚ a track and field coach at the University of Oregon‚ began cobbling shoes for his runners. Bowerman and one of his runners Phil Knight formed Blue Ribbon Sports and sold shoes for Tiger shoes in 1964. While Knight was selling the shoes‚ Bowerman was ripping them apart to see how he could make them lighter and made his runners test his improved shoes. Their first full-time employee‚ Jeff Johnson‚ was an early designer of shoes and came up with the name Nike
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Management” NIKE Introduction- The company was founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight‚ and officially became Nike‚ Inc. on May 30‚ 1978. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚etc. Nike is the leading maker of athletic shoes‚ equipment and apparel. Nike products cover a broad range of sports including basketball‚ football‚ running and soccer. Sneakers made by Nike are sold for $40-$200
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Introduction of Fashion Advertising: The price of beauty Advertising is a form of communication used to persuade an audience‚ viewers‚ readers or even listeners to take some action with respect to products‚ ideas‚ or services. Most commonly‚ the desired result is to drive consumer behavior with respect to a commercial offering‚ although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including
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Beyond Beyond Fashion There is a trick of my writing teacher: When we finish reading an essay‚ first he asks: "What is it about?" We answer‚ then he asks:" If that’s not what the essay is about‚ then what is it about?" So we answer again‚ striving to squeeze out every drop of intelligence out of our brain cells. Repetitively‚ after we are willingly tortured by this same question for three more rounds‚ the essence of the essay shows up. This was exactly the same feeling I received from the exhibition
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The term costume jewelry dates back to the early 20th century. It reflects the use of the word "costume" to refer to what is now called an outfit. Originally‚ costume or fashion jewelry was made of inexpensive simulated gemstones‚ such as rhinestones or lucite‚ set in pewter‚ silver‚ nickel‚ or brass. Today’s modern costume/fashion jewelry incorporates a wide range of materials. High end crystals‚ cubic zirconia simulated diamonds‚ and some semi-precious stones are used in place of precious stones
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